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International Communication Introduction and History.

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Presentation on theme: "International Communication Introduction and History."— Presentation transcript:

1 International Communication Introduction and History

2 Developments toward a global communication system Monsters and myths Alexander the Great broke geographical boundaries Trade caravans Pilgrimages - Mecca, crusades Mapmaking Signals -torch, reflection, courier, messenger, compass, flag, telegraph, post

3 Military and diplomatic communication Code standardization Global time system Passport Transatlantic cable line Telephone Reuters news service Broadcast Internet

4 Decrease in foreign news Cultural dimension 1.How much content is absorbed? 2.How is content being transmitted Latin America Little inundation; telenovelas exported; newspaper subscriptions growing China Internet an advertising open borders

5 NWICO 1.Evolutionary process seeking more just and equitable flow and content 2.Right to national policy self-determination 3.2-way information flow with more accuracy for less-developed countries (LCDs)

6 West carrying less international news 1.High cost of reporting 2.Restrictions, threats, bias 3.High turnover in correspondents 4.Parachute journalism an sensationalism 5.Lack of public concern

7 Transnational Corporations and Global Ideology 1.Economic and market freedom 2.Government intervention & regulation impede economic growth 3.Policy objective should be ‘sustainable growth’ (non-inflationary) 4.Desirability of privatization Global media system is the outgrowth of ‘free market’ communication policies

8 Media Globalization Growing TV viewing Foreign ownership of US entertainment MTV, CNN localization Publishing, film & music are booming Rapid corporate consolidation Media deregulation Presence of advertising


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