1. February 2015 Viewing Trends Overview

2. Irish adults aged 15+ watched TV for an average of 3 hours and 44 minutes each day in February 2015. 89% (3hrs 10min) of this viewing was live with the other 11% (24 min per day) time shifted. Total Viewing Feb 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

3. Housekeepers watched almost 4 hours (234 mins) of TV every day in February 2015 Average Minutes Viewed Daily February 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4. PVR ownership is now at 58%. The vast majority of viewing is to live TV. The % of live TV viewing has declined slightly year on year for individuals and for younger audiences. Interestingly 15-24 year olds are watching more TV than this time last year with an increase of 1 min per day TV Viewing Live v Time shift Year on Year Feb 2015 v’s Feb 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National PVR Ownership Jan 2014 54% Jan 2015 58%

5. TAM Ireland subscribing channels reached 93% of housekeepers, 94% of housekeepers with kids, 91% of ABC1 adults and 88% of 25 - 44 yr olds each week in February 2015 Weekly reach of TAM Ireland subscribing channels Feb 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

6. Commercial Impacts February 2015 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

7. Average Number of Commercial Spots seen per Day February 2015 AudienceAverage Number of Spots seen per Day Individuals 4+33 Adults 15+37 Adults 15-2424 Adults 15-3425 Adults 25-4428 Adults 45+47 Adults ABC129 Housekeepers43 HK with Kids36 Children18 Source: TAM Ireland Ltd / Nielsen TAM Based on ROI Commercial Channels, Consolidated, National

8. Top 10 Advertisers February 2015 Based on 30” sec 000s, Individuals 4+ Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National 1 BSKYB LTD 2 PROCTER & GAMBLE IRELAND 3 HYUNDAI IRELAND 4 UNILEVER 5 DIAGEO 6 NESTLE IRELAND LTD 7 BOARD GAIS NETWORKS 8 LOREAL 9 ALLIED IRISH BANKS 10 HEINEKEN IRELAND