1. Online

2. Newsbrands on PC reach readers of all ages Source: comScore MMX Demographic Profile Nov 2015

3. Unique visitors duplicated 53.2 m 19.6 m Unique visitors unduplicated Significant online newspaper reach (monthly) comScore: MMX Nov 2015 (Desktop Only) Duplicated: sum of unique visitors to each newspaper site Unduplicated figure: unique visitors, counted once only, regardless of how many newspaper sites visited Includes Express, Star, FT, Metro The average user visits at least two newspaper sites

4. Newsbrand webpages are more trusted – and consequently, so are the advertisers! Consumer levels of agreement with statement that they ‘trust the publisher’ Consumer levels of agreement with statement that they ‘trust the advertisers appearing on the publisher’ Source : The Association of Online Publishers / comScore

5. Newsbrand webpages are more likely to drive traffic Lift in advertiser site visitation versus matched control group Lift in advertiser-branded search term usage versus matched control group Source : The Association of Online Publishers / comScore