2. CAVALIER

3. MANAGEMENT TEAM KAREN CARLTON MARKETING ROBERT CARLTON PLANNING HEATH CLAY FINANCE JEREMY NUTTER OPERATIONS

4. Decision 1 Cont $281.9 Production increased slightly 72.5 Sales 91.1 Interest reduced to 7.5, No Rebate Incentive $250.00 Advertising decreased to 32.4 million Target Location Emphasis Suburban Message: Benefit 15%,Image 25%,Promo 15%,Remind 45% Change in Share.04^

5. Decision 2 Cont $289.6 Production decreased slightly 69 Sales 91.4 Interest reduced to 6, No Rebate or Incentive Advertising increased to 40 million Target Location Emphasis Suburban Message: Benefit 40%,Image 25%,Promo 35%, Change in Share 0.7 down We used psycho graphic targeting to target the base to free spirits and the LS to the traditionals.

6. Decision 3 Cont $213.2 Production decreased slightly 70 Sales 80.7 Interest reduced to 2.9,Rebate $100 Advertising increased to 30 million Target Location Emphasis Suburban Message: Benefit 25%,Image 15%,Promo 60%, Change in Share 0.6 up We used psychographic targeting to target the base to free spirits and the LS to the traditionals.

7. Decision 4 Cont 130.7 Production increased 96 Sales 83.3 Interest reduced to 2.9,Rebate $750 Incentive none Advertising 26 million Target Location Emphasis Suburban HH 3-4 Message: Benefit 20%,Image 20%,Promo 60%, Change in Share 0.3 up

8. Decision 5 Cont 113.5 We increased 5% in advertising in rural areas and over 4 person households. Production decreased 64, Sales 66.6 Interest increased to 4.9, $100 rebate on the base and LS and $400 on the convertible. Advertising 40 million Target Location, Emphasis Suburban HH 3-4 Message: Benefit 45%,Image 32.5%,Promo 22.5%, Change in Share 2.3 down

9. INVENTORY

10. ADVERTISING

11. ADV AND PROMO

12. PROMO BREAKDOWN

13. NET CONTRIBUTION

14. Cumulative Cont Cavalier

15. ADVERTISING ALL MAKES

16. COMPARISON CAVALIER - CONTOUR

17. CAVALIER / CONTOUR PROMOTION

18. CAVALIER / CONTOUR ADVERTISING

19. CAVALIER / CONTOUR PRODUCTION

20. CUMULATIVE CONTRIBUTION