1. Day 2

2. History of PSAs  How it started How it started  World War II World War II  United Negro College Fund United Negro College Fund  Peace Corp Peace Corp  Iron eyes Cody Iron eyes Cody  Drinking and Driving Drinking and Driving

3. Why PSAs?  Need tor change that can’t be legislated  Example: High school dropouts Background research Example: High school dropouts Why it’s a problem Severity of problem Solving the problem

4. What message is given in each PSA? (Refer to PSA Activity and Questions Sheet: Step 1)  World War II World War II  United Negro College Fund United Negro College Fund  Peace Corp Peace Corp  Iron eyes Cody Iron eyes Cody  Drinking and Driving Drinking and Driving Remember: What makes it believable? What problem is it trying to address? How does it do this?

5. Understand: The message is the combination of language, images, and sounds. “The Message” may not be said directly in the PSA.