1. Equip patients and their providers with tools and resources that empower them to be engaged in their care decisions and enable a more effective clinician/patient dialogue

2. Encourages & Rewards Healthy Behavior Encourages & Rewards Healthy Behavior Propels ACC Brand Improves Outcomes Financially Self- sustaining Empowers Patients & Caregivers Supports the Clinician- Patient Relationship

3. Empowers Patients & Caregivers: Interactive Decision Support tools Lay-friendly ACC Guidelines Comprehensive CV Condition Centers Personal Stories iPad / Tablet / Mobile apps

4. Encourages & Rewards Healthy Behavior: Challenges Trackers Incentives ($) for participation Compliance Tools Encourages & Rewards Healthy Behavior: Challenges Trackers Incentives ($) for participation Compliance Tools

5. Propels ACC Brand: Propels ACC Brand: Positions ACC as a leader in patient support Extends the reach of the ACC brand to a new consumer demographic Enhances the overall value of the ACC brand

6. Improve Outcomes: Improve Outcomes: Research (planning stages) to demonstrate effectiveness of CardioSmart as CV intervention Continual assessment Continual improvement plan (CQI)

7. Financially Self-sustaining: Financially Self-sustaining: Grants Sponsorships Subscriptions Revenue-sharing agreements Other revenue generators

8. Supports Clinician-Patient Relationship: Supports Clinician-Patient Relationship: Improved quality & efficiency in the dialogue Reduced follow-up calls Enhanced communication in less time Better education for improved adherence

10. Initial Design

11. Design Round 2

12. Design Round 3

13. Final Design & Specs