1. Title Who are you, and what do you do?

2. Problem What are you trying to fix? Describe the problem facing consumers Make it: Understandable Memorable Persistent

3. Solution What do you do to fix the problem? Describe the technology or idea, making it: Understandable Memorable What makes it better, unique and/or proprietary? How does it address the problem?

4. Market Who are your potential customers? Total market vs. Market segments your idea can best reach Tip: Be specific in describing your customer! Ex: “Bill has macular degeneration & goes blind without our pill.” “OSHA requires CFO Susan to report data our software collects.” Size of this market: How many Bills and Susans are there?

5. Business Model How will you deliver your product? Research the Market realities Feasibility How do you make money with this idea? Include sales strategy. Value chain: How does your product get to the consumer, and what are the costs along the way?

6. Competitive Analysis Who are your competitors, and how do you compare? Identify current and potential competitors, providing relevant details. Competitors are not always identical; what are all the current substitutes? Tip: Charts are especially helpful to compare & contrast, but make the metrics meaningful What are the barriers to entering the market?

7. Secret Sauce What makes you different than your competition? Intellectual Property Patents, Licenses, Copyrights, etc. Unique Advantages Not easily imitated Doesn’t have problems that competitors do Meets a need

8. Financial Analysis How much is it going to cost, and where are you getting the money? What are the unit economics? How much does one unit sell for? How much does it cost to produce? Cost projections Timing Workstream Potential sources of funding Non-equity Equity

9. Leadership and Management Team Provide pertinent information about: who the visionary is and why they are working on the technology why the management team is there Tip: Provide what is relevant to this situation. Ex: Backgrounds Credentials Experience Education Previous Entrepreneurship

10. Next Steps What action needs to be taken? Close with action items your idea needs to succeed Examples: –Amount of Funding –Management team help –Connections to potential customers or partners or other resources (be specific, if possible) –Other (legal, accounting, offices, etc.)