1. Course Wrap Up

2. The Written Presentation – Part II
Organization of the written presentation for Quantitative Research should follow a recommended format

3. The Written Presentation – Part II
Introduction/Background
Research Objectives
Concepts of Interest
Research Method
Discuss method, instrument, and implementation of method (e.g., means for recruiting, )
Research Sample
Discuss sample frame, number recruited, profile of participants
Remember: Classification questions

4. The Written Presentation – Part II
Findings
Organize presentation sub-topics by COI
Discuss questions that fall logically into COI area
Quantitative Research Conclusions
Limitations
Recommendations for Future Research

5. The Written Presentation – Part II
Marketing recommendations
Recall the purpose of the research exercise was “to understand college students’ knowledge, attitudes, and behaviors” toward the Nintendo Wii
Based on what your team found, what can you offer the client in terms of research insights that can be used for marketing?

6. Remember The final project should:
Reflect a comprehensive research report (including secondary, qualitative, & quantitative)
Include recruitment screeners from qualitative research

7. The Oral Presentation

8. Presentation Details 10 minutes per team
Problems & Opportunities overview
Opportunities Recommendation
Problem Statement
Qualitative Research (method details and key findings)
Quantitative Research (method details and key findings
Marketing Insights, recommendations

9. Presentation Order Monday, 4/20 Teams - Wednesday, 4/22 Teams
Present in following order:
1) VitaminWater; 2) The North Face; 3) Tide To Go; 4) Converse
Wednesday, 4/22 Teams
Present in in following order:
1) Axe; 2) iPhone; 3) Mac OS2

10. Tips for the Presentation
All members need not present, but all must attend
Put the strongest person(s) forward
Use others’ strengths where necessary
Support your team members
Support other teams

11. The Biggest Do
Be professional, but DO HAVE FUN

12. Presentation Don’ts
Don’t hide behind an avalanche of slides/overhead transparencies
Don’t be a distraction to yourself or to the speaker (Be attentive)
Don’t stop the presentation because the “script,” or the technology, isn’t working
It’s not about the show, its about the information
No one knows the data better than you and your team

13. Presentation FAQs
Can we use Powerpoint technology to make the presentation?
Are all group member required to present?
Will the instructor need a copy of our presentation in addition to the report?

14. As The Audience
All class members will be expected to attend both of the final class days
AND it goes without saying that your attention will be required
Any student who skips the last two class days or who leaves before the end of the class will be docked four points from his/her attendance

15. Course FAQs When will I get my final grade?
How should I access my grade?
Can I or call you earlier than the posting date to get my grade?
Will I be able to see the final project after the grade is in?
Can I or my team have the final project returned at the end of the semester?

16. Other Details
Office hours during the exam period will be irregular, generally mornings
Meetings will occur by appointment
Please review your scores thoroughly before Thursday, April 30 to ensure accuracy in points total