2. Problem/ Opportunity Photography is becoming popular Additional costs add up Amateur Photography vs. Professional

3. Established business for 4+ years Experience of weddings-families-senior portraits One set price, no surprises Affordable Memorable Solution/ Benefits

4. M Olivas Photographs takes you on an adventure through finding yourself and capturing your memories forever on film. With these memoirs shot of your new born baby, to senior graduate, to newlywed daughter, beautifully composed images will be produced for you to cherish, remember, and share, forever. Mission Statement

5. Social Impact Photographs have a way of bringing people together Capture a moment in time to cherish and share forever Memories of events

6. Service 2 Hour photoshoot session / Any location / HD editing Online portfolio of images An 8x8 leather bound book of professional images Discounted on future shoots M. Olivas Photographs is a photography business made for capturing your memories From newly wed to new born to senior graduate, I can be hired to photograph all life’s treasured events

7. MOlivas Photographs Milne Photography Horn Photo (Books) Price$150$600+$90-$200 AvailabilityOpen AvailabilityHave to schedule weeks in advance Limited Printing QualitySatisfaction Guaranteed Not GuaranteedNot Personalized Your Competitive Advantages 1. One select price package 2. An hour long professional photo-shoot 3. Product included Competition

8. Qualifications 4 Years Experience CART Marketing/Advertising Lab

9. Description of Expenses Variable ExpensesTotal: $65.00 Props$25.00 Booklet$40.00 Fixed ExpensesTotal: $65 Web Hosting$40 Advertising$25 Definition of One Unit One Photo shoot Economics of One Unit Selling Price$150.00 Cost of materials$65. 00 Cost of labor$40.00 Other variable costs Total Variable Expenses $105.00 Contribution Margin $ 45.00 Monthly Break Even Units $ 65 =1.4%≈2 $45 Business Model

10. ItemWhy NeededCost Canon Rebel XS For the photo-shoot$300 Canon Lens 50mm Professional photography lens$150 ReflectorProfessional photography$20 PropsPhoto-shoot$50 Total Startup Expenditures$520 Emergency Fund$260 Reserve for Fixed Expenses$100 Total Startup Investment$880 Start-up Funds

11. Market Statistics Industry Name: Photography Annual Industry Sales: $10 bn Description of Target Consumer DemographicsGeographics -Middle class/High Income families -Families/Newly Weds/ Graduating -Fresno/Clovis location PsychographicsBuying Patterns -Newly weds, Graduates, families -Purchased once, again upon request Total Population Target Market Population 604,514 Market Size (based on survey) Target Market Size Market Analysis 8,879 2.9%

12. Total Units 68 Gross Revenue 10,200 Net Profit $4,250 Sales Projections

13. Website/ Social Media http://melodyolivas.com Facebook.com/molivasphotographs

14. Future Plans Branch into greeting cards Full-time Photography business Philanthropy