1. Meeting with a marketing manager Marketing and communication

2. „Gruppe Drei“  Our marketing manager was from „Gruppe Drei – agency for strategic communications“  Thank You ☻ !

3. Product marketing First step  To market the product, the following should first be worked out:  USP: Unique selling proposition  Aim: product must fit the target group

4. Second step

5. Third step  Two main areas  Below the line (BTL)  Describes non-classical advertising and communication activities  E.g.: sponsorship, ambient marketing, event, etc.  Above the line (ATL)  Describes traditional advertising and communication activities  E.g.: print, radio, etc.

6. Fourth step  For cost calculation it is important that the turnover is tracked with the product  Needs extensive analysis, risk assessment and planning

7. Example  Product before phases of 2nd step Product after phases of 2nd step and „perfection“ 

8. Thanks for your attention! Thanks for your attention!