1. Meeting on the new smart phone

2. Role Manager: 陈永沛 2014210075 Employee: 刘晓静 2014210111 武 琳 2014210036 吴 凡 2014210035

3. Purpose of meeting Though surveying sales prospect of smart phone in China, we consider if a new smart phone can be put into production.

4. company performance   From the point of sales proportion, our company in the whole year of 2014 was 20.8%.   From the point of sales Numbers, our company’s market share in the whole year of 2014 was 35.5%.

5. the analysis of Chinese market 1.The sales situation

6. 2. The brands of the smart phonesthe and the sales situation of the brands chart 1 chart 2

7. 3.The prices of the smart phones

8. 4.The operation system

9. 5.The popular functions pixel running speed tone quality screen sizes pixeltone quality

10. Marketing strategies 1. Positioning strategy 1.1 Production features   no design is one of the best design   paranoid innovation and elite concept

11. 1.2 Attracting customers

12. 2. Pricing strategy

14. 3. Place   Xiaomi : online sale model   iPhone : various sales channels (retailing, commission sales and online shopping)

15. 4. Promotion mix 4.1 Hunger strategy 4.2 Advertising 4.3 Word of mouth

16. The revelation and advice to our company

17. First, focus on product innovation. Second, strengthen the brand construction. Third, pay attention to the consumers. Fourth, attach attention to the personalized and difference of products. Fifth, strengthen our own advantages and give play to our strengths.

18. Sixth, speed up the direct channel construction and intensify cooperation with operators. Seventh, make our best to construct experience store and expand the scope of its construction and coverage. The last but not the least, mobile security.

19. Based on these analysis and suggestions, our company has the ability to research and develop new product. We are confident to do it better!

20. Thank you!