1. the art of merchandising Presented by _________| Nimue International

2. merchandising think inside the box….

3. steps step 10 – keep it fresh step 1 – calendar/theme step 2 – choose items step 3 – product is hero step 4 – choose props and risers step 5 – layout step 6 – balance step 7 – focal point step 8 – lighting step 9 – keep it simple

4. step 1- calendar/theme MonthFocusProducts UsedPropsPromotion Januarysun and holidaysun-ccap, beach towel spend x amount and get a cap Februaryvalentine’s daybody productsred heartsv-day packages March April May June July September October November December

5. step 2 – choose your items

6. step 3 – the product is the hero

7. step 4 – choose props and risers prop An object or item used to enhance the display. They are used get the client’s attention because they are often bold, bright and different and must be related to the product.

8. step 5 – layout repetition grouping triangular

9. the triangle shape draws the client's eye to the peak of the display, this creates an impression of stability and harmony. step 5 – layout

10. grouping the same type of product is arranged in groups and then displayed to create balance step 5 – layout

11. repetition The more exposure a client gets to a product, the more likely they remember the product and will perhaps consider purchasing the product when the need arises. step 5 – layout

12. step 6 – balance asymmetric symmetric

13. left-hand side of the display is exactly the same as the right-hand side, or the mirror image. step 6 – balance

14. asymmetric the left hand side of the display is not equal to the right hand side. The highest point of the display is usually off-centre. step 6 – balance

15. step 7 – focal point

16. step 8- lighting

17. step 9 - keep it simple

18. step 10 – keep it fresh

19. steps step 10 – keep it fresh step 1 – calendar/theme step 2 – choose items step 3 – product is hero step 4 – choose props and risers step 5 – layout step 6 – balance step 7 – focal point step 8 – lighting step 9 – keep it simple

20. nimue display material

21. 3D perspex wall logo nimue display material

22. desk flip chart stand nimue display material

23. pan cards

24. nimue display material wall posters

25. nimue display material standees and clip system

26. nimue display material rope carry bags

27. nimue display material promo product stand

28. nimue display material perspex info card holders

29. nimue display material info cards

30. information stands information stand

31. merchandising

32. window

33. entrance dwell zone tendency to look right decompression zone

34. front desk

35. shelving

36. tester units

37. thank you & happy merchandising Presented by _________| Nimue International