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Published byGwen Fields Modified over 9 years ago
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Presented by RONAK MODI
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IT’S A GLOBAL COMPANY 14,000 EMPLOYEES 300 SCIENTIST 700 PATENTS CO-FOUNDER -JAY AND RICH
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IN ADA…
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COMPETETORS
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STRATEGY MULTILEVEL MARKETING ALL OVER THE WORLD WORK FROM HOME, SHOP FROM HOME TREND RESULT MORE THAN 16.1 MILLION PEOPLE WORKED AS DIRECT SALES EXECUTIVE
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WHAT SETS AMWAY APART FROM OTHERS AMWAY SELLERS ARE INDEPENDENT BUSINESS OWNERS FIRST TO USE SOCIAL MEDIA 1200 IBO JOINS EVERYDAY
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AMWAY BUSINESS MODEL
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HOW DID THE BUSINESS STARTED JAY 16 RICH 14 JV WORKED WITH JAY FATHER
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AIRPLANE BUSINESS JAY RICH JIM 2 SEAT PIPER CLUB FLYING SERVICE RESTAURANT SOLD AIRCRAFTS 12 AIRPLANES
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SAILOR BUSINESS UMBRELLA BUSINESS TOYS BUSINESS ICE-CREAM BUSINESS WHOLESALE AND RETAIL BUSINESS RETAIL BUSINESS
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NUTRILITE REHNBORG NEIL JAY RICH I DOUT THERE WOULD BE AN AMWAY TODAY IF EITHER ONE OF US HAD TRIED TO CREATE IT ALONE--- JAY
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THREE RULES OF BUSINESS BELIEVE IN YOUR PRODUCT AND USE IT BE DETERMINED TO SUCCEED STAY PERSONALLY INVOLVED
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SOAPS AND DETERGENT BUSINESS SELL SOMETHING THAT EVERYBODY NEEDS “Frisk” “Frisk” Liquid organic compound SA8 In 1960 50% interest Named it Amway manufacturing corporation
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PLAN STARTS THE PLAN WAS DESIGNED TO MOVE THE SOAP PRODUCTS AND NUTRILITE PRODUCT THROUGH THE NETWORK OF DISTRIBUTOR TO RETAIL CUSTOMER. DISTRIBUTOR TO RETAIL CUSTOMER. IBO
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SALES BONUS $100 $1500 $7500 $8500+ 3% 15% 25% DEALING DIRECTLY WITH AMWAY
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RULES APPLIED
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RETAIL SHOP RULES PRICE FIXING RULES ADVERTISING RULES CUSTOMER PROTECTION RULES
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DESPITE OF PROBLEMS SALES IN CANADA AND UNITED STATES FROM $4 MILLION TO $100 MILLION 19631970 NEXT TARGET $250 MILLION
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NEW MARKET NEW LEARNINGS AUSTRALIA UNITED KINGDOM 1973
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1973 ONE TO ONE MARKETING EVERY PROBLEM COMES WITH A SOLUTION PYRAMID STRUCTURE
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RULES AMWAY REQUIRES DISTRIBUTORS TO BUY BACK ANY UNUSUAL AND MARKETABLE PRODUCT FROM THEIR RECRUITS UPON REQUEST. AMWAY REQUIRES EACH DISTRIBUTORS TO SELL AT WHOLESALE OR RETAIL ATLEAT 70% OF ITS PURCHASES INVENTORY EACH MONTH “ THE 70% RULE”. AMWAY REQUIRES EACH SPONSORING DISTRIBUTOR TO MAKE ATLEAST ONE RETAIL SALE TO EACH OF THE 10 DIFFERENT CUSTMOR EACH MONTH “10 CUSTOMER RULE”. THIS MOVE WAS MARKED A MAJOR MILESTONE.IT HELPED COMPANYJUMP FROM A MULTI-MILLION DOLLAR BUSINESS TO A BILLION DOLLAR BUSINESS COMPANY.
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DIAMONDRUBYEMERALDPEARL SILVER PRODUCER CROWN AMBASSADOR PIN LEVEL DEXTER SAYS IF IT’S A NEW CAR, I DRIVE THEM BY A CAR LOT IF IT’S A NEW HOME, I TAKE THEM TO A NEW HOUSING DEVELOPMENT ITS NOT ENOUGH TO THINK ABOUT IT –YOU HAVE TO TOUCH IT, SMELL IT,FEEL IT AND EXPERIENCING IT.
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PROCTER AND GAMBLE SATANIC LOGO LAWSUITS RUMOR 1983-1985 1995 RANDY HAUGEN 2008 CASE ENDS
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THE BIGGEST MARKET EVER POPULATION -- 1 BILLION ECONOMIC GROWTH – 7% TO 14% 1992
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If Hong Kong is a Pond, Taiwan is a lake, China is a Sea. Formed a new company name Amway Asia Pacific ltd In 1993 sold stock to the public. Distrust in the pyramid scheme
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Investment $100 million Distributors around 80,000 Sales $180 million
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Fraud Scams Corruption Manipulation Banned on direct selling
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Shop plus salesman 189 shops156 cities Rank 41 Sales $12 billion
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In 2010 Banned was removed and certain companies like Amway Mary kay cosmetics AvonHerbalife
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PRODUCT LINE OF AMWAY Home care products Personal care products Jewelry, Electronics Nurtilite dietary supplement Water purifiers Air purifiers Artistry Insurance and cosmetics.
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THANK YOU
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