2. Chucker Cabs The Cab company to take you from your party to your cave. With unique hoseable rear cage.

3. You will be divided into small groups to run the Chucker Cab company for at least eight periods. Your Task You will use your own micro-computer to simulate the effect of your decisions.

4. The Good News Chucker Cab is a totally new service and there is no competition Potential sales are 1,000,000 miles each period Each cab can run for 10,000 miles each period It only costs 0.25 per mile to run but you should be able to sell it for 2.00 per mile

5. The Bad News Eventually competition will arrive. No one knows about Chucker Cabs. Fixed Costs (each period) are 20,000. And each cab costs 2,500 per period Every very cab that you run requires a one time investment of 20,000 And you cannot dispose of surplus cabs

6. The Even Worse News! You only have 400,000 to fund your growth. If you over spend on –Purchasing cabs –Initial losses You may go bankrupt!

7. Your Decisions PRICE 1.90 PROMOTION 75000 CABS TO RUN 7 Besides illustrating the decisions, these have been tested and a forecast of the results produced.

8. Your Results Penetration5 Market Share100 Unit Sales50000 Sales Income 95000 Net Profit-32500 Fixed Assets 140000 Cash227500 Cum Profit -32500

9. Using the Computer Enter a team name –to identify your data and demonstrate creativity, aggression etc. Enter Decisions into the template & confirm Results will be printed and displayed Analyse and make your next decisions

10. YOUR OBJECTIVES run the business for at least eight periods make the greatest possible cumulative profit without going bankrupt explore essential marketing & finance practice your decision-making skills work as a team sharing understanding HAVE FUN!