2. Overview Marketing Goals Current Promotions/Publicity Other Marketing Ideas Next Steps

3. Marketing Goals Image – Cutting-edge classes and equipment – Not just a place to work out Acquire new members -Those without existing gym memberships -Those who are members at other gyms  Gamer as much publicity as possible  Attain strong promotional partners

4. Current Promotions/Publicity Running ads in several local newspapers and magazines Feature in – ‘’US Health 'Magazine – Get Fit’’ magazine Promotion JUMP workout Wear Limited time 2-for -1 membership incentive Wnew feature News segment on “what’s new in New York”

5. Other Marketing Ideas Food product cross-promotion – Protein bars – Bottled water – Other health foods More health/news magazine features New membership incentives -Free dumbbells with membership -Seasonal promotions Local online advertising

6. Next Steps…. Prep sales staff for opening day Meet with potential promotional partners Create premium items for giveaways Preliminary plans for launch party Have A Great DAY!