9. Competitor with better experience & larger market share Lack of marketing leading to decline in registrations this year Huge untapped Potential Expandability to other parts of nation Website Marketing Reachability Affordability Content Expert Faculty StrenghtsWeaknesses ThreatOpportunity

10. Identify The Competitors & their stratergy Value quotient for target audience Where we stand & where we want to be Most Important.. USP (Unique Selling Proportion) UniSoul Fix a budget for the plan implementation Design a Single Marketing base theme centered around the USP Revamp the website to the theme Design leaflets & banners suited to the same theme Revisit Listen to the customers Track for necessary changes to keep it competative Set up Benchmarks to track performance