1. Chapter 6: Conformity & Obedience Part 2: Feb. 25, 2013

2. Majority Influence 1. Influence of group size on conformity – 2. Influence of one partner in nonconformity: – What happened in Asch’s study related to this?

3. Compliance Make direct requests of us & hope we comply – Differs from conformity: – Sometimes we mindlessly comply Langer’s experiment w/xerox machine…

4. Strategies for compliance? – Reciprocity norm – repay someone a favor – Sequential Request: Foot-in-the-door Door-in-the-face

5. Obedience Compliance through direct orders. – Examples: Milgram’s research on obedience: – Controversial set of experiments on obeying authority (1965) – 1 subject, 1 confederate, 1 experimenter at Yale – Subject must ‘teach’ confederate list of words – Punishment?

6. What were the ‘teachers’ instructions? How did confederate (‘learner’) react? Results? Next study - confederate with “heart problem” Recent example of ‘strip search caller’ at McDonald’s – How was authority used to gain obedience?