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Jennifer Holloway Personal Brand Expert. “My work should speak for itself.”

Published byTeresa Shepherd Modified over 9 years ago

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Presentation on theme: "Jennifer Holloway Personal Brand Expert. “My work should speak for itself.”"— Presentation transcript:

1 Jennifer Holloway Personal Brand Expert

2 “My work should speak for itself.”

3 People buy people

4 1. Desirability 2. Sexuality 3. Education 4. Politics 5. Religion 6. Ethnicity 7. Sophistication 8. Wealth 9. Success 10. Credibility 11. Trustworthiness The first 7 seconds… Source: New York University, Graduate School of Business

5 Clu es

6 1. Desirability 2. Sexuality 3. Education 4. Politics 5. Religion 6. Ethnicity 7. Sophistication 8. Wealth 9. Success 10. Credibility 11. Trustworthiness The first 7 seconds… Source: New York University, Graduate School of Business

7 People buy people

8 TAKE THE POLL: TAKE THE POLL: Do you agree that people buy people?

9 People buy your personal brand

10 WHAT IS A PERSONAL BRAND?

11 VALUES DRIVERS REPUTATION BEHAVIOUR IMAGE SKILLS

12 TAKE THE POLL: TAKE THE POLL: Do you have a personal brand?

13 I respect others and am always truthful – I believe honesty can get you far. I’m motivated by being my own person, even if that’s out of step with everyone else. I’m known for delivering under pressure – often with an ‘added extra’ that wasn’t even asked for. My personality is calm and composed with an underlying drive and focus. My creative thinking is reflected in my dress sense, giving me a unique look that shows I like to be individual. I enjoy solving problems and relish the challenge of thinking differently to create an unexpected solution.

14 VALUES DRIVERS REPUTATION BEHAVIOUR IMAGE SKILLS

15 “ Your brand is what people say about you when you’re not in the room. Jeff Bezos, founder of Amazon “

16 “ I’m totally invisible.”

17 What do people say about you?

18

19

20 CLEAR AUTHENTIC CONSISTENT

21 PROMOTING YOUR PERSONAL BRAND

22 TAKE THE POLL: TAKE THE POLL: How confident do you feel about promoting yourself?

23 The channels… Written Verbal Physical

24 An opportunity…

25 Email clues… Email address Subject heading Salutation and sign off Typeface, size and colour Language Spelling and grammar Email signature

26 “It is better to be looked over than be overlooked.”

27 Keep in touch www.facebook.com/thecareerfarm www.twitter.com/thecareerfarm Sign up to our Newsletter at www.thecareerfarmer.com

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