1. EBU General Assembly 04-07 October 2011 The Communication Strategy of EBU Gary May European Blind Union

2. 04-07 October 2011 Gary May History – EBU has always communicated Newsletter (in four languages) Press Releases Web site Brochures Other documents… The Communication Strategy of EBU

3. 04-07 October 2011 Gary May Internal communication Involving EBU members A network of communication officers Make the EBU newsletter your tool Spread the word ! A facebook page http://www.facebook.com/EuropeanBlindUnionEBU The Communication Strategy of EBU

4. 04-07 October 2011 Gary May Modernizing the image of EBU with the Communication Working Group A new logo and strapline A new Web site An new and updated brochure Looking to the future… The Communication Strategy of EBU

5. 04-07 October 2011 Gary May Why further develop EBU’s communication strategy ? European institutions and legislation Valorize and legitimize the role of EBU ‘Added Value’ for member countries Fundraising possibilities The Communication Strategy of EBU

6. 04-07 October 2011 Gary May An external consultant – why ? A dedicated professional A short-, medium- and long-term approach A fresh look at the subject Going beyond the range of the Paris office Towards a new strategy… The Communication Strategy of EBU

7. 04-07 October 2011 Gary May Creating an event Attracting attention Focussing on an issue… to focus on EBU Involving our members Working with the media The Plan... The Communication Strategy of EBU

8. 04-07 October 2011 Gary May A key issue (access to books, silent cars, access to transport…) A day A location Each country Making the news We need you ! The Communication Strategy of EBU

9. 04-07 October 2011 Gary May A commitment to a strategy Cost Involvement Medium- and long-term goals An investment in the future development of EBU Raise the profile of EBU ! The Communication Strategy of EBU

10. Thank you Gary MAY Communication and Information officer Tel: +33 1 71 93 55 32 E-mail: ebuinfocom@euroblind.org