Download presentation
Presentation is loading. Please wait.
Published byLester Gibson Modified over 9 years ago
1
CA2007 INTRODUCTION TO NEW MEDIA AND BROADCASTING EPISODE 9 EPILOGUE: NEW MEDIA
2
PREVIOUSLY... Oral media Written media Print media Electronic media Oral media Written media Print media Electronic media KEY TERMS in TV Aspect ratio Framing Camera angle Camera movement Transition KEY TERMS in TV Aspect ratio Framing Camera angle Camera movement Transition KEY TERMS in Audio Sound effect Foley Background music Music score Voice over KEY TERMS in Audio Sound effect Foley Background music Music score Voice over
3
1830s 1840s 1850s 1860s 1870s 1880s 1890s 1900s 1910s 1920s 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2010s 1837 Telegraph 1858 Transatlantic telegraph cable 1865 Theory of invisible waves 1876 Telephone 1884 Nipkow disk 1896 Wireless telegraph 1906 First voice on-air 1919 RCA 1920 KDKA / 1927 Electronic TV 1933 FM radio 1953 NTSC / 1958 DARPA 1967 PAL and SECAM / 1968 ARPANET 1976 USENET 1984 Personal computing / 1986 NSFNET 1991 WWW 1907 Navy telegraph 1913 Telegraph station 1927 Radio demonstration 1930 First radio station 1955 First TV station (CH4) 1967 First color TV (CH7) 2014 Digital television THAILAND
4
TELEVISION GENRES entertainment-based programs sit-com soap opera / drama series game show talk show reality show sport music show informative-based programs news documentary THINGS TO BE AWARE OF PRODUCTION ELEMENTS 1.TV Host and Participants 2.Shots 3.Graphics 4.Sound CONTENTS 1.Concept 2.Mood and Tone 3.Target audience
5
Pre-production Production Post-production Pre-production Production Post-production Evaluation idea development 1. camera 2. lighting 3. audio equipment 4. switcher 5. recording materials 6. post-production editing TV production equipment
6
studio production 1.STUDIO FLOOR [stage + cameras + lights + microphones] 2.STUDIO SUPPORT AREAS [dressing room, storage, etc.] 3.CONTROL ROOM [program control + visual switcher + audio mixer] 4.MCR (master control room) field production 1.MFP 2.EFP 3.ENG
7
CAST CREW talent, performer, actor, announcer MAIN CREW SUPPORTING/ SPECIALIZED CREW producer director art director production manager NON- TECHNICAL TECHNICAL script writer / creative staff floor/stage manager property master runner costume / hair / make-up artist camera operator / shooter lighting director technical director / switcher sound mixer / audio technician VDO / character generator operator editor
8
PREVIOUSLY... Audience Research and the Ratings Methodologies: Survey Interview Test Observation Nielsen’s Measurement Techniques 1.Diaries 2.Household meters 3.People-meters 4.Portable peoplemeter (PPM) Measurement Errors 1.Sampling error 2.Conceptual error 3.Nonresponse error
9
Pre-production Production Post-production Pre-production Production Post-production LIVE BROADCAST AUDIO RECORDING LIVE BROADCAST AUDIO RECORDING Music Talk SFX 1.sound editing 2.sound mixing 3.sound mastering 1.sound editing 2.sound mixing 3.sound mastering
10
MUSIC FORMAT TALK FORMAT MUSIC FORMAT TALK FORMAT radio genres Contemporary hit radio Adult Contemporary Country Etc (60’s-70’s, 80’s, Jazz. etc.) News Talk Documentary Sports Religious Children Radio Drama
11
CA2007 INTRODUCTION TO NEW MEDIA AND BROADCASTING EPISODE 9 EPILOGUE: NEW MEDIA
12
OVERVIEW _ Previous episodes review _ Characteristics of NEW MEDIA _ UI and UX
13
Old media SENDER MESSAGE CHANNEL RECEIVER
14
+ Communication technology + Information technology
15
New media SENDER <> MESSAGE <> CHANNEL <> RECEIVER = SENDER = RECEIVER
16
New media SENDER <> MESSAGE <> CHANNEL <> RECEIVER = SENDER = RECEIVER “User”
17
New media SENDER <> MESSAGE <> CHANNEL <> RECEIVER = SENDER = RECEIVER Producer + Consumer = Prosumer
18
CHARACTERISTICS OF NEW MEDIA (R.K. Logan, 2010) 1. Two-way communication 2. Ease of access & dissemination 3. Continuous learning 4. Alignment & Integration 5. Creation of community 6. Portability 7. Convergence 8. Interoperability 9. Aggregation of content 10. Variety, Choice, & Long tail 11. Reintegration of consumer & producer 12. Social collectivity/ Cyber-cooperation 13. Remix culture 14. From products to services 15. User-based transformation 16. Comparison to old media
19
New media content is Not just about ‘the what’ but also ‘the how’
20
UI and UX design
21
User interface design (UID) is a process of visually guiding the user through a product’s interface via interactive elements and across all sizes/platforms. UID is responsible for the transference of a brand’s strengths and visual assets to a product’s interface as to best enhance the user’s experience
22
User experience design (UXD) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product
23
Elements of UX 1.THE SURFACE 2.THE SKELETON 3.THE STRUCTURE 4.THE SCOPE 5.THE STRATEGY
24
Elements of UX 1.THE SURFACE 2.THE SKELETON 3.THE STRUCTURE 4.THE SCOPE 5.THE STRATEGY : Visual Design / User Interface
25
Elements of UX 1.THE SURFACE 2.THE SKELETON 3.THE STRUCTURE 4.THE SCOPE 5.THE STRATEGY : Wire-frame, Interaction patterns, Global navigation
26
Elements of UX 1.THE SURFACE 2.THE SKELETON 3.THE STRUCTURE 4.THE SCOPE 5.THE STRATEGY : Information architecture, Defining content
27
Elements of UX 1.THE SURFACE 2.THE SKELETON 3.THE STRUCTURE 4.THE SCOPE 5.THE STRATEGY : Functionality, Usefulness, Requirement Entertainment Game News Productivity Search tools Social networking Sports Travel Utility Weather
28
Elements of UX 1.THE SURFACE 2.THE SKELETON 3.THE STRUCTURE 4.THE SCOPE 5.THE STRATEGY : Business requirements, Defining user Needs, Goals and Aspirations Project summary Objectives Target audiences Messages Competitors
29
prototyping
30
REFERENCES: Jayan Narayanan. Kaewthep, Kanchana and Nikom Chaikunpol. New Media Studies Manual. Bangkok: TRF, 2012.
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.