2. The TRUTH is in the numbers…

3. To ensure quick and easy access to your course, check out the interactive Student User Guide found on the Student Support page of the MyMarketingLab website Student User Guide Having trouble registering? Check out the helpful video walkthrough found on Youtube, and on the Student Support pagevideo walkthrough For seamless use of MyMarketingLab, optimize your browser with this simple guided walkthrough optimize your browser Get 24/7 live technical support, as well as a huge database of common questions and answers!live technical support

4. Before You Register: MAKE SURE YOU HAVE: A valid email address (one that you check regularly) A course ID from your instructor smith12345 A MyMarketingLab access code, a credit card, or a PayPal account EXAMPLE ONLY: NOT A VALID COURSE ID

5. Registering for MyMarketingLab in 6 easy steps: 1. Go to www.pearsonmylab.com and click on the Student button under Registerwww.pearsonmylab.com

6. Registering for MyMarketingLab in 6 easy steps: 2. Enter the Course ID given to you by your instructor

7. Registering for MyMarketingLab in 6 easy steps: 3. Sign In with your existing Pearson account, or Create a new account

8. Registering for MyMarketingLab in 6 easy steps: 4. If you have an access code, choose that option. If you don’t, this is where you can purchase MyMarketingLab directly online, using a credit card or PayPal account (there is also an option to get temporary access for 14 days while awaiting Financial Aid) Access Code Option MyMarketingLab with eText MyMarketingLab only (no eText)

9. Registering for MyMarketingLab in 6 easy steps: 5. If you choose to buy access, you will be directed to a screen to input payment information. If you have a physical access code card, enter your access code and click Finish

10. Registering for MyMarketingLab in 6 easy steps: 6. Print your Confirmation and Summary page, and keep it for your records. Congrats… you’re done! Presentation Title runs here l 00/00/009

11. Purchasing Options Bookstore Print textbook + MyMarketingLab Access Code package MyMarketingLab Access Code + eText Online Print textbook + MyMarketingLab Access Code package (www.mypearsonstore.ca)www.mypearsonstore.ca MyMarketingLab + eText (www.pearsonmylab.com)www.pearsonmylab.com MyMarketingLab without eText (www.pearsonmylab.com)www.pearsonmylab.com Presentation Title runs here l 00/00/0010

12. Best Bet Study Tools in MyMarketingLab Marketing Simulations: unique simulations that put YOU in the role of decision maker so that you can see the impact of the decisions you make in the Marketing environment Presentation Title runs here l 00/00/0011

13. Best Bet Study Tools in MyMarketingLab Chapter Exams: A comprehensive quiz for each chapter can quickly help you keep on track as you move through the material! Marketing Mini-Cases: These short cases and problems will help you move from knowledge of the material to actually applying it in Marketing situations… a great study tool for final exams! Presentation Title runs here l 00/00/0012

14. Best Bet Study Tools in MyMarketingLab Dynamic Study Modules: As you work through these short quizzes, the adaptive study modules will assess your knowledge and show you only the questions you NEED to study! Click here Click here to view a short video on the power of the Dynamic Study Modules. Presentation Title runs here l 00/00/0013

16. /PearsonStudents