1. Module 2 Social Media Dashboard

2. 1.You Need a Social Media Dashboard 2.HootSuite 3.Monitor Your Town 4.Monitor Buy and Sell Keywords 5.How to HootSuite Guide

3. Manage Multiple Social Media Accounts

4. Your 2010 Real Estate Social Media Plan www.smmcamp.com Your Social Media Plan

5. Power Tip You need a Management Dashboard

6. Go to www.RossHair.com/Hootwww.RossHair.com/Hoot and open an account

8. 1 – Active Listen to the Conversation

10. Filter Billions of Conversations

11. 2 - HootSuite

12. Add Your Social Network Accounts

13. Add a Keyword Search for Your Town

14. Add a Keyword Search for Your Buy and Sell Keywords

15. Add a RSS Feed to LinedIn and Twitter

16. 3 - Monitor Your Town

17. Power Tip … Set up a catch all keyword for your town

18. Your Local Town Local News Feed Look for active users and retweet Find local news providers and retweet

19. 4 - Monitor Buy and Sell Keywords

20. Listen (for buying and selling signals)

21. Real Time Search on Every Social Network

22. - Advanced Search Categories

23. What to Listen For …

24. Power Tips … Keywords are Key RADIO WIIFM Cater to Interests (this is very different to Google)

25. Home Buyer and Seller Keywords “Moving to …” “house hunting” “ … to open house” “new home”

26. Realtor Keywords (if you want Realtors as clients) “Realtor” “Open House” “short sale” Use industry jargon

27. What are YOUR Business Keywords? “ …”

28. Power Tip People with Emotional Needs Act Now

29. Plumbing Issues

31. Damaged Phone

37. Health “feeling unhealthy” “need to lose a few pounds” “juice fast” “hate dieting”

41. Identify a need … And solve a problem

42. “I need a ______________”

44. Need Social Media Services

45. Get the Sale …

46. Power Tips … Don’t Rush In Be Social Do your social research

47. Invitation to Conversation

48. Identify an interest on their social profile … and make a common connection

50. Power Tip … Use a lead to pitch your social media services

51. Approach them with a lead first … “Hi, I have a client who needs help with __________________” I found the client on Facebook …

52. Power Tip … Join Local Groups and Pages … It opens up more conversation

53. - Twellow and Twellowhood

54. Use Social Mention

55. - Kurrently.com

56. - Location Based Search

57. 5 – HootSuite How To