2. Membership is a lot like Gardening Presentation Objectives The right soil for the right seed – Matching Guests to the Correct Member, – Matching Members to the Correct Mentor Plants need talking too – Using the phone instead of email, Watering and feeding – Post-Toasties the all so important after the meeting meeting Pruning – Or Leadership, when to let go

3. Membership is a lot like Gardening Sylvain Auffret DTM Sylvain@ChezSylvain.com 2 At the District & Club Level Every interaction has an impact on whether members leave or stay in a club, Every interaction has an impact on whether clubs grow or decline…..

4. Membership is a lot like Gardening Sylvain Auffret DTM Sylvain@ChezSylvain.com 3 Why do Members Leave? 1% Die 3% Move away 9% Move on to other products because of someone's recommendation 9% Find a cheaper product elsewhere 10% Are chronically dissatisfied 68% Go elsewhere because the people they deal with are indifferent to their needs “From the Moment of Truths series”

5. Membership is a lot like Gardening Sylvain Auffret DTM Sylvain@ChezSylvain.com 4 Why do Members Leave? cont.. It is part of a club cycle to lose members, Most members leave because they do not feel; – Needed, – Wanted, or – Appreciated…

6. Membership is a lot like Gardening Sylvain Auffret DTM Sylvain@ChezSylvain.com 5 Why do Members Stay? “People join to overcome their fear of public speaking They stay because they made REAL friends” – Craig Senior

7. Membership is a lot like Gardening Sylvain Auffret DTM Sylvain@ChezSylvain.com 6 Why do Members Stay? cont…. Toastmasters is NOT a social club, BUT…. We ARE social creatures, if we do not feel nurtured, we leave…

8. Membership is a lot like Gardening Sylvain Auffret DTM Sylvain@ChezSylvain.com 7 Why do Members Stay? cont…. To keep our members and have strong clubs we need to build strong relationships with our members!!!!!!!!!! It starts with our first impressions…

9. Membership is a lot like Gardening Sylvain Auffret DTM Sylvain@ChezSylvain.com 8 The right soil for the right seed - Matching Guests to the Correct Member Why did the Guest come? – Do we have a member who joined for the same reason? What type of “personality” is our Guest? – Introvert? – Extravert?

10. Membership is a lot like Gardening Sylvain Auffret DTM Sylvain@ChezSylvain.com 9 How to “interview” a guest Family Occupation Recreation Money (if applicable) i.e. club dues

11. Membership is a lot like Gardening Sylvain Auffret DTM Sylvain@ChezSylvain.com 10 The right soil for the right seed - Matching Members and to the Correct Mentor Formal or informal Mentoring? Why did the member join? Is the Mentor Available/Willing…

12. Membership is a lot like Gardening Sylvain Auffret DTM 09 Jan 2010 Sylvain@ChezSylvain.com 11 Plants need talking too - Use the phone NOT email! Email; – Great to pass information (agenda, roster etc) – Email is one way – Externally poor to “read” people! Phone; – Phone is a two way conversation – Human contact – Allows to share…

13. Membership is a lot like Gardening Sylvain Auffret DTM Sylvain@ChezSylvain.com 12 Watering and feeding - Post-Toasties Post-Toasties the all so important after the meeting meeting Opportunity to: – Socialize – Go in-depth on a subject covered at the club – Mentor – Build the relationships….

14. Membership is a lot like Gardening Sylvain Auffret DTM Sylvain@ChezSylvain.com 13 Pruning - or, Leadership, when to let go Leading is also learning to let go Opportunity to: – Mentor/Coach – Learn new skills and/or – Move on….

15. Membership is a lot like Gardening Sylvain Auffret DTM Sylvain@ChezSylvain.com 14 and That’s it Here is your chance to ask me what you never dared ask! (Toastmaster questions only please)

16. Membership is a lot like Gardening Sylvain Auffret DTM Sylvain@ChezSylvain.com 15 End of Presentation Please fill out your evaluations forms, Go out there and have FUN building relationships with you membership!