1. ©2010 Cengage Learning. All Rights Reserved. Chapter 9 Ecology of the Mass Media

2. ©2010 Cengage Learning. All Rights Reserved. The medium is the message. Marshall McLuhan

3. ©2010 Cengage Learning. All Rights Reserved. Mass Media Media affect socialization because they influence values, beliefs, attitudes, and behavior. The effects of media are bidirectional.

4. ©2010 Cengage Learning. All Rights Reserved. Terms Mass media – Communication in which large audiences quickly receive a given message via an impersonal medium between the sender and the receiver

5. ©2010 Cengage Learning. All Rights Reserved. Macrosystem Influences

6. ©2010 Cengage Learning. All Rights Reserved. Macrosystem Influences Politics Economics Technology The mass communication system in the U.S. is generally characterized by private ownership and profit.

7. ©2010 Cengage Learning. All Rights Reserved. Children and Screen Media

8. ©2010 Cengage Learning. All Rights Reserved. Television and Movies Children spend 3-5 hours per day in front of the television. Advances in television have created changes in family interactions. – Sleep habits – Meal arrangements – Leisure time – Conversation patterns

9. ©2010 Cengage Learning. All Rights Reserved. Messages Attitudes Behavior Sexuality Stereotypes Desensitization – The gradual reduction in response to a stimulus after repeated exposure

10. ©2010 Cengage Learning. All Rights Reserved. Concerns Screen Media Fantasy vs. reality Creative/ Imaginative play ValuesViolenceAdvertising

11. ©2010 Cengage Learning. All Rights Reserved. Terms Stereotype – An oversimplified representation of members of a particular group

12. ©2010 Cengage Learning. All Rights Reserved. Mediating Influences Selective attention – Choosing stimuli from one’s environment to notice, observe, and consider Adult involvement

13. ©2010 Cengage Learning. All Rights Reserved.

14. ©2010 Cengage Learning. All Rights Reserved. Mesosystem Influences

15. ©2010 Cengage Learning. All Rights Reserved. Mesosystem Influences School-Media Peer-Media Family-Media Community-Media Linkages – PBS – Cable and satellite television – Recording devices – Public interest groups

16. ©2010 Cengage Learning. All Rights Reserved. Children and Print Media

17. ©2010 Cengage Learning. All Rights Reserved. Print Media How print media influences children – Language, reading, and cognitive development – Psychosocial development Literacy – The ability to communicate through reading and writing

18. ©2010 Cengage Learning. All Rights Reserved. Caldecott – Award given yearly for the most distinguished picture book for children Newbery – Award given yearly for the most distinguished contribution to American literature for children

19. ©2010 Cengage Learning. All Rights Reserved. Concerns Print Media Fantasy vs. reality StereotypingValuesViolence

20. ©2010 Cengage Learning. All Rights Reserved. Children and Audio Media

21. ©2010 Cengage Learning. All Rights Reserved. Audio Media Engage children’s attention and emotions with sound while espousing certain values Provides means of identifying with a particular group or performer, influencing dress, behavior, friends, and self-concept

22. ©2010 Cengage Learning. All Rights Reserved. Contagion The phenomenon in which an individual exposed to a suggestion will act on it

23. ©2010 Cengage Learning. All Rights Reserved. Interactive and Multimedia

24. ©2010 Cengage Learning. All Rights Reserved. Interactive and Multimedia More than 2/3 of children have access to computers at home. Children are influenced by internet messages. Video games

25. ©2010 Cengage Learning. All Rights Reserved. Concerns Video Games AggressionStereotypingValues Rule-bound Logic