1. 1 AAUC Board Meeting Report from May 14, 2012

2. Budget Situation May State Budget Revision –$16 Billion short fall –$8 million make up with proposed tax increase –$8 Billion with cuts other than higher education UC Funding in May Revision –$52 million increase over current year funding –$250 million cut for shortfall trigger –$1 Billion cut out of $3 Billion over last 4 years 2

3. Tax Initiative Regents have not taken a position President Yudof personally supports –Doesn’t believe that it is without risk –Doesn’t support the trigger Some AAs are considering Support AAUCSF will distribute information on the impact of the initiative for UC but not take a formal position 3

4. UC Communications and Outreach Campaign Ambitious Campaign to launch late June Elements –Advertising –Viral Social Media –Grass roots Focus –UC Ambassadors –Opinion Leaders and Influencers –California Public 4

5. UC Communications and Outreach Campaign Ambitious Campaign to launch late June Elements –Advertising –Viral Social Media –Grass roots Focus –UC Ambassadors –Opinion Leaders and Influencers –California Public 5

6. AAUC & Campus Updates Focus –Strategic Planning –Revenue Generation –Student Engagement and Mentoring UCOP is developing Corporate Partnerships –Potential to tie into campus revenue generation AAUC Planning Committee –To develop recommendations for AAUC direction 6