1. Assignments for Turkish and International Students

2. Choose a brand from the list of advertisements from the instructor determine its target audience (demographic, psychographic, buying behaviour and media consumption) and follow up its advertising campaign in all media till 31st December 2014. Take notes about where/when you see the advertisement in detail. Write a report for one page about the media strategy of the brand. Assignment for Turkish Students

3. Work in groups (3 students) Each group should choose a different campaign. Deadlines: – Groups and brands should be determined by the 14th Nov 2014, latest. – Reports about media strategy and follow up should be handed in by the 5th January 2015, Monday, latest. Assignment for Turkish Students (contd.)

4. Assignment for International Students Write a report (1,5 space, times new roman, max. 3.500 words) on your countries’ media environment which introduces general frameworks and structure. The following issues are some examples of what you should cover in your report: – Media ownership – Mainstream media (television channels, newspapers, magazines, radio etc.) – Alternative media – Media contents – Media consumption habits – Contemporary media trends – Important numbers and analysis on media Deadline: 5th January 2015, Monday, latest.