1. Media Literacy

2. Look at the posters on your table and discuss How do the adverts make you feel? What type of person is generally depicted in the advert? What recurring themes and images are there? Who would these adverts appeal to? Why?

3. Why would alcohol distributors want to target young people? What percentage of children recognised the following brands? Ben and Jerry’s ice-cream Carlsberg and Smirnoff vodka Mr Kipling cakes

4. Answers Ben and Jerry’s ice-cream (74%) Carlsberg and Smirnoff vodka (79%) Mr. Kipling cakes (41%)

15. Heineken http://www.youtube.com/watch?v=ZcX1 PTOmvO8

16. Bacardi Ad http://www.youtube.com/watch?feature=end screen&v=d8LOgvAeFpw&NR=1

17. (Bacardi) Beech Roof 2010 http://www.youtube.com/watch?v=hYfrg _vUHmw&feature=related

18. (Bacardi)Together 2011 http://www.youtube.com/watch?v=8YG SvZ33y2g&feature=related

19. Budlight(elevator) http://www.youtube.com/watch?v=_Gq 7p86ZpgM&feature=related

20. WKD ‘Misses Alert’ http://www.youtube.com/watch?v=YekFT2LW9DU http://www.youtube.com/watch?v=YekFT2LW9DU

21. Bacardi Breezer ‘Dancing Cat’ http://www.youtube.com/watch?v=LnnLpCsN37Q http://www.youtube.com/watch?v=LnnLpCsN37Q

22. Homework Research a website which you think is informative and accessible for young people. Write down 5 reasons why you have chosen this website and be prepared to share these with the class.