1. Local SEO Industry Survey 2015 Type of Respondents: National / International Agencies

2. National / International Agencies = 21% of all survey respondents

3. Q1. How many people in your company are ‘SEO’s?

4. Q1. Key Findings: The average no. of SEOs employed at a National / International Agency is 7 The median figure is 2-5 83% employ 1-10 SEOs 10% employ 21+ SEOs

5. Q2. What was your company revenue in the last 12 months?

6. Q2. Key Findings: The average National / International Agency revenue is $584,800 The median figure is $500,000-$1,000,000 Just 20% of National / International Agencies reported revenues of under $150,000 42% reported revenues of more than $1 million

7. Q3. How many clients do you personal handle?

8. Q3. Key Findings: SEOs at National / International Agencies look after 17 clients on average (vs 15 in 2014) The median figure is 11-20 57% of SEOs look after 11+ clients (vs 48% in 2014) 29% of SEOs look after 31+ clients (vs 25% in 2014)

9. Q4. What are your pre-tax personal annual earnings? (including salary, bonuses, etc.)

10. Q4. Key Findings: The average pre-tax annual earnings for a National / International Agency SEO are $83,200 The median figure is $60,000-$75,000 19% are earning more than $100,000 per annum 57% are earning $45,000-$100,000 per annum

11. Q5. Which channels are most effective for attracting new customers to your company?

12. Q5. Key Findings: Word of mouth is the most effective channel for attracting new customers SEO is the second most effective channel Local Business Groups & Outbound Calls are also rated highly

13. Q6. How many new leads do you proactively contact each month? (via outbound emails & calls)

14. Q6. Key Findings: National / International Agencies contact 14 new leads per month on average The median figure is 2-5 29% contact zero new leads per month 25% contact more than 20 new leads per month

15. Q7. What is your success rate at converting leads to customers?

16. Q7. Key Findings: Median success rate for converting new leads is 30% 33% have a less than 20% success rate at converting new leads 26% have more than 70% success rate at converting new leads

17. Q8. Do you serve a particular vertical industry or do your clients come from many different industries?

18. Q8. Key Findings: 65% serve lots of different industries (vs 63% in 2014) 18% serve 2-3 vertical industries (vs 22% in 2014) 17% serve 1 vertical industry (vs 16% in 2014)

19. Q9. What does an average customer pay you each month?

20. Q9. Key Findings: The average customer pays $2,244 per month The median income per customer is $1,000-$2,000 35% receive less than $1,000 per month from clients (vs 40% in 2014) 65% receive more than $1,000 per month from clients (vs 60% in 2014)

21. Q10. Do you expect to grow your business in the next 12 months?

22. Q10. Key Findings: 94% definitely expect to grow their business in the next 12 months (vs 96% in 2014) 5% ‘maybe’ expect to grow their business in the next 12 months (vs 2% in 2014) Only 2% do not expect to grow their business in the next 12 months (vs 2% in 2014)

23. Q11. Are you planning to recruit more staff in the next 12 months?

24. Q11. Key Findings: 89% expect to recruit more staff in the next 12 months (vs 90% in 2014) 12% are doubtful or have no plans to recruit more staff in 2016 (vs 11% in 2014)

25. Q12. Which of these phrases best describes your hopes & expectations for the next 12 months?

26. Q12. Key Findings: 36% say it’s going to be a great year (vs 38% in 2014) 50% say it’s going to be a good year but hard work (vs 46% in 2014) 15% are unsure about the outlook for the next 12 months (vs 17% in 2014)

27. Q13. What SEO/online marketing services do you offer?

28. Q13. Key Findings: On-site SEO, GMB optimization &Citation Build / clean-up are the most popular services offered by National / International Agencies Google penalty recovery, Video marketing & Affiliate marketing are the services offered least by National / International Agencies

29. Q14. Which service is most in demand from your customers?

30. Q14. Key Findings: On-site SEO, Content creation / optimization & PPC are the services in most demand Google penalty recovery, Video marketing & Affiliate marketing are the services offered least & with little demand Services with biggest increase in demand are: Content creation / optimization & Web design / development

31. Q15. How much of your work do you outsource to 3rd parties & white-label SEOs?

32. Q15. Key Findings: 71% outsource less than 10% of their workload to 3rd parties (vs 63% in 2013) 13% outsource more than 25% of their work (vs 21% in 2013) 8% outsource more than 50% of their workload (vs 10% in 2013)

33. Q16. Do you believe that Social Media is an effective marketing channel for local businesses?

34. Q16. Key Findings: 57% believe that social media is very powerful for local businesses (vs 45% in 2014) 37% believe that social media works for some local businesses (vs 42% in 2014) 8% are unsure, or believe social media is over-hyped / doesn’t work (vs 14% in 2014)

35. Q17. Which of the following SEO & Business tasks do you tackle in a typical week?

36. Q17. Key Findings: Reporting / Analytics, Onsite optimization, Client Management & SEO audit & analysis are the most tackled tasks per week Content outreach, Self-marketing & Review generation are the tasks which are often neglected

37. Q18. Which of the following SEO & Business tasks do you find to be the most time-consuming and tedious?

38. Q18. Key Findings: Citation build / clean-up, Link building & Reporting / Analytics are considered the most time-consuming & tedious tasks

39. Q19. Which of the following SEO & Business tasks do you wish you could do more of?

40. Q19. Key Findings: SEO audit & analysis, New business development & on-site optimization are the top tasks that National / International Agency SEOs wish they could do more of

41. View full survey at: bit.ly/localseosurv ey

42. Thank you