1. Strategy For The 21 st Century Prometheus Process venturist ® incorporated Practical Campaign Execution Design the FutureTarget for Success Campaign to Win Finish with Finesse Attack in Parallel Align the Organization Orchestrate

2. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX The Strategic Plan Your Future Picture Guiding Precepts Campaigns Pull It Together Campaigns: –Are The Vehicle For Plan Execution –Orchestrate Resources For Parallel Action –Are Strategically Aligning –Change Systems In The Direction Desired Impact Plans Your Internal and External Systems Master Effects Plan

3. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX The Campaign Process Create Campaigns, Teams and Allocate Centers of Gravity Teams Develop, Deconflict And Execute Action Plans For Assigned Centers of Gravity Campaign Teams Work Together (Collaborate) Under Umbrella Of Campaign Orchestrator

4. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Campaign Players Leadership Group –Responsible For All Strategic Guidance Orchestrator –Responsible For Coordination of Resources and Actions Among Multiple Campaigns Campaign Team Leader –Responsible For Achieving Desired Effects For All Centers of Gravity Assigned To A Campaign Campaign Team –Responsible For Developing and Executing Action Plans For Each Center of Gravity

5. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Strategic Guidance Strategic Measurement Strategic Assessment Leadership Group Campaign Roles Coordinate Orchestrator Execute Team Leaders Teams Execute

6. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Campaign Team Leader Roles Campaign Team Leaders Are Responsible For Achieving The Desired Effects Within The Timeframe Specified For The Centers Of Gravity Assigned To The Campaign. –Ensuring Deconflicted Action Plans Are Developed And Executed Against Centers Of Gravity. Campaign Team Leaders Should Have The Authority To Approve The Execution Of Deconflicted Action Plans. –Ensuring Campaign Team Members Have The Resources—$$, Manpower, Logistics—necessary To Plan And Execute Action Plans. –Monitor Strategic Measurement Plans For Assigned Centers Of Gravity

7. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Campaign Team Roles Primary Role: Implement Strategic Impact Plan For Assigned Centers of Gravity –Develop and Execute Action Plans –Develop Fractal Systems, Fractal Strategic Impact Plans And Action Plans –Implement Strategic Measurement Plans For Assigned Centers of Gravity

8. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Strategic Impact Plans Derive From Future Picture

9. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Translating Strategic Impact Plans Into Action Plans COG: Iraqi Electrical System The Senior Leadership Group Wants The Electrical Systems Shut Down Immediately, But Not Damaged Too Badly So Coalition Forces Can Re-Start Them In 60 Days or Less Strategic Impact Plan Desired Effect: The Iraqi Electrical System Is Not Functional, But The System Can Be Restored In A Reasonable Timeframe After Cessation of Hostilities. Timeframe: 24 Hours

10. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX COG: Iraqi Electrical System Translating Strategic Impact Plans Into Action Plans The Senior Leadership Group Thinks That If No Electricity Is Available to All Major Cities and 85% of Outlying Areas Within 24 Hours AND Most of the Systems Can Be Brought Back On-Line Within 60 Days After Hostilities The Desired Effect Will Be Achieved. COG Strategic Measurement Plan % of Major Cities With Functioning Power (0%) % of Outlying Areas With Functioning Power (<=15%) % of Systems Capable of Repair and Function with 60 Days or less (75%)

11. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Translating Strategic Impact Plans Into Action Plans The Senior Leadership Group Charges Campaign Team With Achieving Desired Effect For Electrical System In 24 Hours The Senior Leadership Group Will Consider The Team Successful If: “The Lights Are Out In Baghdad” and Other Major Cities Within 24 Hours AND the damage to the system does not preclude repair in 60 days or less. COG: Iraqi Electrical System

12. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Translating Strategic Impact Plans Into Action Plans Campaign Team Leader Asks Team: HOW Do We get “The Lights Out In Baghdad” and Other Major Cities Within 24 Hours AND ensure we can restart the systems within in 60 days or less. Team Responds By Producing Step By Step Action Plan COG: Iraqi Electrical System

13. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX The Action Plan Action Plans Represent The Series Of Tactical Actions That Must Be Taken To Achieve The Desired Effect Specified In The Center Of Gravity Strategic Impact Plan. –Each Action In An Action Plan Should Represent A Discrete Step Toward Achievement Of The Desired Effect

14. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Action Plan Components Action Plans have the following components: –Actions: One to many specific actions with the component listed below –Assigned To: The specific Campaign Team member that has overall oversight over the coordination, deconfliction and execution of the Action Plan Actions have the following components: –Action Description: This is the basic description of the action to be taken. –Action Start and Due Dates: These dates set the time period in which the action should be executed –Estimated Resource Requirements: Although the specific costs in terms of dollars, manpower or other logistics of completing the action may be unknown, it is useful to estimate these resource requirements when outlining an Action Plan. –Assignment: Who is specifically responsible for executing this action. This may be an individual, an office, or a group of individuals, depending on the nature of the action.

15. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Basic Action Plan Format Sample Action Plan COG: engineers Desired Effect: engineers think and act strategically Timeframe: 4/10 ActionStartDueResourcesAssigned To Plan one day Prometheus orientation for engineers 1/52/52 Man daysBill Obtain funding to market, plan and execute orientation 2/62/81 Man dayBob Get Organizational Approval to Conduct orientation on specific date 2/82/92 HoursDan Induce engineers to participate in the orientation 2/103/9$1000 MarketingJane Reserve facility for orientation2/62/9$250 FeeBob Arrange secondary logistics—food, transportation, technology. 2/63/14 Man daysJohn Execute the orientation session3/10 $3000 for food, transportation and other logistics Bill and Jim Assess engineer’s understanding of process3/104/10$250 Survey FeeJane Assess engineer’s commitment to strategic thinking. 3/104/10$250 Survey FeeBill Standardize Action Plan Formats Within Your Organization For Ease Of Coordination

16. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Action Plan Coordination Coordinating The Action Plan Within The Campaign Team: –To Ensure It Meets The Strategic Guidance From The Strategic Impact Plan Coordinating The Action Plan With Other Campaign Teams: –To Ensure There Are No Resource Or Objective Conflicts With Other Action Plans Within Other Campaigns. Coordinating The Action Plan With Non-campaign Team Members: –To Ensure Action Assignees Outside Campaign Team Membership Are Aware Of And Concur With Their Assignments And Timeframes.

17. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Action Plan Deconfliction Specific Tactical Actions May Create Conflicts With Other Tactical Actions –Resource Conflicts The Same Resources Are Being Used For Different Actions –Objective Conflicts The Expected Result Of A Tactical Action For One Strategic Effect Is Contrary To Another Strategic Effect

18. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Action Plan Deconfliction Process 1. First Responsibility With Team Members Formulating Action Plan Campaign One Campaign Two 2. Campaign Team Leaders Resolve Objective And Resource Conflicts 3. Orchestrator Resolves Objective And Resource Conflicts

19. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Strategic Measurement Review Methodology Aggregate Process Up To Highest Level Possible Display Progress In A Consistent Manner At All Levels Enable ‘Drill-Down’ To Individual Measures For All Elements Being Measured Review Progress For All Elements of The Grand Strategy –Future Picture, Master Effects Plan, Campaigns Conduct Reviews In A Consistent Manner

20. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Review All Elements

21. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Future Picture Dashboard

22. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Master Effects Plan Phase Dashboard

23. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Campaign Progress Dashboard

24. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Identify Your Basic Collaborative Process Collaboration Is Defined As: “To Work Together, Especially In A Joint Intellectual Effort.” –People In Companies ‘Work Together’ All The Time To Accomplish The Tasks At Hand, However, Most Probably Don’t Think About What They Are Doing As ‘Collaboration.’ –Campaign Teams, Campaign Orchestrator And Management Must ‘Collaborate’ To Succeed With Prometheus

25. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Keys To Successful Collaborative Processes * Environment –History Of Collaboration Or Cooperation In The Company –Collaborative Group Is Seen As A Leader In The Company –Political And/Or Social Climate Is Favorable To Collaboration Membership Characteristics –Mutual Respect, Understanding, And Trust –Appropriate Cross-section Of Members –Members See Collaboration As Being In Their Self-interest Process/Structure –Members Share A Stake In Both Process And Outcome –Multiple Levels/Layers Involved In Decision-making –Flexibility Adaptability –Development Of Clear Roles And Policy Guidelines Communication –Open And Frequent Communication –Established Information And Formal Communication Links Purpose –Concrete (Measurable), Attainable Goals And Objectives –Shared Vision And Clearly Agreed- on Mission, Objectives, Strategy –Unique Purpose For Collaborative (Discernible From Individual Members’ Missions) Resources –Sufficient Funds –Skilled Convener * Best Practices & Collaborative Response

26. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Campaign Planning and Execution Tools Campaign Rooms & Virtual Campaign Rooms –Campaign Rooms Serve Several Purposes Facilitate Open Planning – Easy/Unlimited Access Perpetuate and Cascade Process Knowledge Within Organization—Process References Facilitate Collaboration —Develop, Revise, Deconflict and Approve Strategy Plans Project Planning/Execution Software

27. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Campaign Rooms Facilitate Open Planning Whether Physical or Virtual, Campaign Rooms Should Be Easily Assessable To The Maximum Number of People In The Organization No Part Of The Organization’s Grand Strategy and Campaign Strategies Should Be Hidden From The Organization

28. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Campaign Rooms Perpetuate and Cascade Process Knowledge Within Organization Campaign Rooms Are Excellent Places To Conduct: –Process Training—Refresher and For New Comers –Post and Maintain Process References, Documents and Presentations

29. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Campaign Rooms Facilitate Collaboration Campaign Rooms Are Excellent Places To Hold Strategy Development Sessions (Virtual or Physical) At All Levels of Strategy Issues Under Development Or Up For Revision Can Be Posted For All To See, Review and Comment On –Deconfliction of Action Plans Strategy Documents That Have Organizational Approval Posted For Future Reference

30. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX The Strategic Plan Your Future Picture Guiding Precepts Campaigns Pull It Together Campaigns: –Are The Vehicle For Plan Execution –Orchestrate Resources For Parallel Action –Are Strategically Aligning –Change Systems In The Direction Desired Impact Plans Your Internal and External Systems Master Effects Plan

31. Strategy For The 21 st Century Prometheus Process venturist ® incorporated Prometheus Process Practical Campaign Execution Insights and Discussion