1. Measuring Social Content Effectiveness DIRECT QUOTE from Source: eMarketer, 2014. “Finally, Most Brands Measuring Social Content Effectiveness,” URL: http://www.emarketer.com/Article/Finally-Most-Brands- Measuring-Social-Content-Effectiveness/1010961. eMarketer Inc., Last modified: 30 June 2014.http://www.emarketer.com/Article/Finally-Most-Brands- Measuring-Social-Content-Effectiveness/1010961

2. Social media – channel for content sharing Social media provides brands with another channel for content sharing. But as this becomes the norm, content marketers are looking to the next step in the process: measuring the effectiveness of this content. Based on an April 2014 study conducted by Ipsos OTX for the Association of National Advertisers (ANA), the overwhelming majority of brands are now doing so.

3. Social media effectiveness metrics According to the research, 80% of US client-side marketers measured the effectiveness of their social content, with social media metrics such as: “likes” the most common. Usage statistics—daily or monthly active users, for example—fell in the middle of the list.

4. Social media marketing success metrics (1) While most marketers were measuring social content effectiveness in some way, ANA noted that: they were still using soft metrics vs. solid metrics, indicating further room for growth.

5. Social media marketing success metrics (2) May 2014 polling found that these soft social metrics ….. Nearly two-thirds of US content marketers said they used social shares and “likes” to determine success, the second most popular metric. Conversions and sales fell at the low end again, cited by 42.1%.