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Part two Presentation and analysis of data High level presentation made easy!
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Presentation
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Advanced presentation Annotation of maps/images Easy! Make your comments relevant and highly descriptive Opportunity to interpret Opportunity to evaluate Some examples:
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High level of congestion found here during rush hour times Traffic lights here have negligible effect on congestion on lower part of road
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Extensive parking for customers: they can visit more than one major retailer in one visit Limited parking for patrons: just a stop and drop visit
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Inventive bar charts Multiple data sets? You can go from this…
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To this! (but make sure you label the axes & give the graph a title!)
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OK, but how about this… LOCATE your data
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Proportional bar chart…
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Land use map? Good to show clustering of activity e.g. retail Shade in each plot to represent the land use Good for developing patterns
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Other map types Choropleth maps – could represent environmental quality survey scores for a range of areas Dot maps: frequency or location of a variable e.g. litter across a park
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Flowline Arrows represent size of flow e.g. traffic count or pedestrian count 2pm on Saturday What can you see? Why? Example key =10 cars
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Desire line & sphere of influence Great for assessing the popularity or geographic reach of a function or place Work out the sphere of influence/market area. By taking an average of the distances it could become the radius of the ring around the function
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Other types of graph Kite chart: how does this work? Star diagram
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Google up your assessment! From measuring distance to presenting desire lines, you can quite easily use Google Earth. Click here for a link to some great creative ideas on how to present your datahere Use the field work skills text books for additional ideas & “how & when to do it” information. Desire lines shown on Google Earth
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The Goad Map – what is its purpose?
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Analysis
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Evaluation
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