1. 1 Knowledge Era Enterprising The Value Chain and the Value Cluster... Dr. Charles M. Savage Elisabeth H. Sundrum Knowledge Era Enterprises, Inc. Co-creating with Customers and Customers’ Customers

2. © 1998 KEE, Inc. 2 The Traditional Supply Chain SupplierCompanyCustomer

3. © 1998 KEE, Inc. 3 The Supply Chain: Extended Customers’ Customers SupplierCompanyCustomers

4. © 1998 KEE, Inc. 4 Customers’ Needs and Aspirations Problems & Needs Aspirations & Opportunities

5. © 1998 KEE, Inc. 5 Supply Chain: Needs & Aspirations SupplierCompanyCustomers Customers’ Customers NeedsAspirations TransactionsOpportunities

6. © 1998 KEE, Inc. 6 Shift to the Value Cluster SupplierCompanyCustomers Customers’ Customers CompanyCustomers Suppliers/Partners Customers’ Customers

7. © 1998 KEE, Inc. 7 The Business Context: Tends & Opportunities Company Customers’ Customers Suppliers/Partners Customers Trends & Opportunities Capabilities Aspirations

8. © 1998 KEE, Inc. 8 Skandia AFS: Working the Whole System Skandia End Users Funds Managers Brokers Wholesale Annuities Manage Funds Sell Annuities Invest in Future Select Events Laptop Software Study

9. © 1998 KEE, Inc. 9 84 Skandia AFS: Amazing Co-creative Leverage Skandia End Users Funds Managers Brokers 2400 80,000 Hundreds of Thousands

10. © 1998 KEE, Inc. 10 Transactions Product Solutions Business Solutions Mass Customization Partnering Dynamic Teaming, Virtual Enterprising & Knowledge Networking Unique Customization Structural Capital Community of Capabilities & Aspirations Human Capital Individual Capabilities & Aspirations Customer/Supplier Capital Virtual Community of Capabilities & Aspirations Knowledge Era Enterprising Thanks to Hubert Saint-Onge and Leif Edvinson