1. UKOLN is supported by: Using Blogs, Micro-blogs and Social Networks Effectively Within Your Library: Beyond Blogs: Micro-blogs & Social Networks Brian Kelly UKOLN University of Bath Bath, UK http://www.ukoln.ac.uk/cultural-heritage/events/ili-2009-workshop/ This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Resources bookmarked using ‘ ili2009-workshop ' tag Acceptable Use Policy Recording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, blogs, Twitter, etc. is permitted providing distractions to others is minimised. Acceptable Use Policy Recording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, blogs, Twitter, etc. is permitted providing distractions to others is minimised.

2. 2 Contents Introduction Case Studies Reasons For Having a Library Blog Beyond Blogs: Micro-blogs and Social Networks What are the Barriers? Addressing the Barriers Sharing Best Practices What Next? Introduction

3. Twitter Twitter: Exciting new communications tool Provides engagement with peers and/or simple but effective dissemination channel Challenging effectiveness of blogs or: Time-wasting application Full of trivia Rightly blocked by organisation’s firewall 3 What’s your view?

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5. Twitter - Dissemination 55

6. Social Networks Who has a Facebook page? 6

7. Concerns Reservations: It’s for kids; it’s there space Loss of control, ownership, … Long term sustainability I want to keep personal and work life separate … 7 Any other concerns?

8. Deployment Strategy Deployment approaches: It’s not necessarily for everybody (similar to many other activities) Organisations should be flexible if staff are willing to exploit potential of new services There are risks … … there are risks in doing nothing 8 UKOLN has developed a “Risks and Opportunities Framework” to support discussion-making processes for use of Social Web

9. Risks &Opportunities Framework The key components are identification of: The purpose of the service. The benefits to the various stakeholders. The risks to the various stakeholders. The missed opportunities in failing to take the risks. The costs and associated resource implications. Approaches taken to minimising risks which have been identified. Evidence related to the components in the framework. 9 Biases Subjective factors Intended Purpose Benefits Risks Missed Opportunities Costs

10. 10 Questions Any questions or comments: