2. TACTICS & TIMING

3. ACKNOWLEDGEMENTS Originally adapted from the work of Marshall Ganz of Harvard University. Modified by the New Organizing Institute with the help of many dedicated partners. Presentation designed by Kristen Dore(@Kristendore)

5. Strategy Tactics

6. Tactic GOAL Tactic

7. So, how do you create tactics that will help you reach your GOAL

8. 1. 2.3. DESIGN YOUR TACTICS to fit the following criteria...

9. 1. Goal DESIGN YOUR TACTICS STRATEGIC

10. 1. Goal DESIGN YOUR TACTICS 2. STRATEGIC STRENGTHENS YOUR ORGANIZATION

11. 1. Goal DESIGN YOUR TACTICS 2. STRATEGIC STRENGTHENS YOUR ORGANIZATION DEVELOPS INDIVIDUALS

12. Strategic Strengthens the Organization Develops Individuals Sweet Spot

13. CASE STUDY: OPRAH RALLY

14. DID THE RALLY HIT THE SWEET SPOT? Strategic Strengthens the Organization Develops Individuals Sweet Spot

15. TEAM WORK Set goals Review your theory of change Select your tactic Make it sweet Set an action plan

16. 1. Review your Theory of Change IF:THEN:

17. Petition One basic way to get your message heard is to have supporters sign a petition about a certain issue. Boycott A boycott is a very effective way of targeting companies or businesses that are prohibiting you from reaching your goal. Boycotts can take many forms, but involve avoiding purchasing goods or services from a business, and encouraging others to do the same. Road tour Using caravans or road tours to spread the word about your issue is relatively resource-intensive, but they can be very rewarding. Education Choose Tactic

18. 3. Make your tactic sweet Strategic Strengthens OrganizationDevelops Individuals Sweet Spot

19. 4. Set Goals GOAL

20. 5. Create an Action Plan

21. TEAM WORK Tell your story to the group and get feedback Intros, Timekeeper, Norms Facilitator tells their story of self Silently develop your story