1. 2.07 – Reinforce company image to exhibit the company’s brand promise.
Warm up: Can you Guess the 10 Most Valuable Brands in 2012???
With your table see if you can come up w/ the top 20 Most Valuable Brands in 2012?

2. THEY ARE: Coca-Cola Apple IBM Google Microsoft General Electric
McDonalds
Intel
Samsung
Toyota
Mercedes – Benz
BMW
Disney
Cisco
Hewlett- Packard (HP)
Gillette
Louis Vuitton
Oracle
Nokia
Amazon

3. ACTIVITY 1 WHERE HAVE YOU SEEN THESE LETTERS???
RETAIL ALPHABET GAME
On a scrap piece of paper see if you can identify the following letters – do not talk, just WRITE

6. Answers
A = Land-O-Lakes B = Warner Brothers C = Cadbury D = Minute Maid E = General Electric F = Fritos G = Virgin Records H = H&M Clothing Store I = Sunkist J = Jelly Belly K = Ikea L = Intel M = Marriott N = Ben & Jerry's O = Fox P = Hewlett Packard Q = Nesquik R = Snickers S = Saks Fifth Avenue T = Hertz U = Lucky Charms V = Visa W = Westinghouse X = Pixar Y = Subway Z = Mazda

7. 2.07 Notes/Prezi
for first part of notes (says 2.06 b/c of change last year but it is the 2.07 now).

8. Activity 2 Get w/ your 7 o’clock partners
Pick up BRAND WORKS on front table – ONE PER PAIR
Complete on YOUR OWN PAPER – DO NOT WRITE ON MY PAPER!
PICK a SPECIFIC company or type of company and answer the questions to help develop the business’ image based on your perception. Be ready to share

9. Brand name/ identity
A spoken name and the corresponding design, logo, or symbol.

10. Branding Corporate branding
Represents the entire company or organization
Corporate branding

11. World’s Finest product brands
Time Warner
product brand
World’s Finest product brands

12. Private distributors
A product that is branded under the private distributor’s label

13. Trademark character
A personified symbol that represents the brand name

14. Brand Equity
The perception of added value a product has as a result of its brand name.
Brand equity can be a valuable asset. The following data shows the perceived value of brand equity for a few of the top companies:
Coca-Cola $69 billion
Microsoft $65 billion
Disney $32.6 billion
American Express $17 billion
Ericsson $7 billion

15. What do you think???
Which do you prefer
and why?

16. What do you think???
Which do you prefer
and why?

17. WHAT NEXT??? How to design a good logo:
With your project in mind, and given the tips in the youtube video, create the following w/ your group members:
Brand identity for your person/group
Design, logo, or symbol (on computer or drawn NEATLY and professionally)
Brand image incorporated
Why did you chose what you did; be ready to present to the class