1. Few more style things

2. Style Companies are an “it” not a “they” (applies to governments and other organizations) “Nike released its new Air Haley Miller volleyball shoe Monday during a lavish New York event.”

3. Style Most journalism is in past tense. He “said” not “says” (unless you’re doing live TV) First source reference: Full name and title; after that, last name “The Air Miller shoe is flying off the shelves,” said Phil Knight, chief executive officer of Nike. Knight said the shoes are the exact model Miller wears in competition.

4. Mas style stuff It’s = it is Its = possessive “Gardner said that it’s impossible to get free shoes from Nike after its impressive first quarter.”

5. Stop with the style! Make sure it’s a proper noun before you upper case Not: “Williamson said she plans to attend College at FSU and major in Veterinary science.” But: “Williamson said she plans to attend college at FSU and major in veterinary science.”

6. Almost the end of style Use shorter grafs. From now on, all grafs in written assignments will be two sentences or less!

8. And don’t forget color!! What is your source wearing? What is in their office? What were they drinking? Who called them during interview? Do they squint, sigh, fidget, avert eye contact? What kind of car do they drive?

10. Which brings us to ledes (or leads) Lots of options in ledes But most popular for hard, breaking news is the summary, inverted pyramid lede

12. Sidebar Hard news: breaking or serious news Soft news: personality features, lifestyle stories, human interest, celebrities

14. Traditional journalism starts with the Inverted Pyramid Summarize first, explain later Information is arranged from most important to least important Best way of delivering “hard” news in all media, from dead-tree newspapers to smart phones to broadcast 69 percent of stories in papers use IP, as do most TV, radio and web stories

15. Why Inverted Pyramid? Saves readers time and editors space Condenses information efficiently so readers can grasp facts quickly It’s still the most important tool in any journalist’s box... you’ve got to master this

16. Writing great ledes Remember your five Ws and an H

17. Writing great ledes Remember your five Ws and an H Remember what makes news

18. Writing great ledes Remember your five Ws and an H Remember what makes news Ledes are short: almost always less than 30 words. Count ‘em!

19. Writing great ledes Remember your five Ws and an H Remember what makes news Ledes are short: almost always less than 30 words. Count ‘em! Generally a single sentence; can be two if you’ve got great materials. But let’s aim for one-sentence ledes

20. Writing great ledes “If you can master the process of writing ledes – identifying key facts and expressing them concisely – you’ll have a solid command of the craft of journalism.”

21. Writing great ledes Collect all your facts

22. Writing great ledes Collect all your facts Sum it up, boil it down

23. Writing great ledes Collect all your facts Sum it up, boil it down Prioritize the five Ws (and an H)

24. Writing great ledes Collect all your facts Sum it up, boil it down Prioritize the five Ws (and an H) Rethink, revise, rewrite

25. Writing great ledes Collect all your facts Sum it up, boil it down Prioritize the five Ws (and an H) Rethink, revise, rewrite Is it clear?

26. Writing great ledes Collect all your facts Sum it up, boil it down Prioritize the five Ws (and an H) Rethink, revise, rewrite Is it clear? Is it active?

27. Writing great ledes Collect all your facts Sum it up, boil it down Prioritize the five Ws (and an H) Rethink, revise, rewrite Is it clear? Is it active? Is it wordy?

28. Writing great ledes Collect all your facts Sum it up, boil it down Prioritize the five Ws (and an H) Rethink, revise, rewrite Is it clear? Is it active? Is it wordy? Is it compelling?

29. Writing great ledes Collect all your facts Sum it up, boil it down Prioritize the five Ws (and an H) Rethink, revise, rewrite Is it clear? Is it active? Is it wordy? Is it compelling? Is it news??????

31. On deadline…. You are a hard-news reporter You are writing for tomorrow’s paper and website Write a lede and second graf from the following facts Use summary, inverted pyramid style lede Less than 35 words in your one-sentence lede!

38. Rod Thomson

39. Homeschool parent and former journalist Worked for Sarasota Herald-Tribune and Observer group Do background research on Rod Write up 10 questions you want to ask him: you will turn these in after Rod leaves Rod can speak eloquently about being a Christian in the secular work of journalism

40. Rest of assignment for 10/8 Pages 42-45 of Inside Reporting