1. Ryan Gutierrez Valerie Fry

2.  Who buys from me?  What are they going to buy from me?  Where can I find them geographically?  How can I best communicate with them?

3.  Demographics  Buyer Behaviors  Geography  Jonathan Robbin, Prizm ◦ The first geographic and demographic characteristics of neighborhoods

4.  Instead of whole neighborhoods, marketers can differentiate between next-door neighbors  Average number of households in a census block group is 600  Changes in life stage

5.  “all three screens” — computer, cable television and wireless  Computers: ◦ a Personicx cookie indicates the user is from a particular household cluster.

6.  Cable Television: ◦ online and off, and with “direct cast” TV  Wireless: ◦ integrated marketing across all channels