1. Principles of Communication Chapter 5: Public Speaking W.I.I.F.M?

2. SCOPE Chapter 5 Lecture and Discussion: Terminology for Public Speaking Events Importance of Preparation for Public Speaking Various Public Speaking Situations Chapter 5 Case Study Instructor Review Student Q&A 2/6/2015 Principles of Communication - Public Speaking Page 2

3. 5.3 Audiences An audience is an individual or group of people who are participating in a presentation to gain some new information. 2/6/2015 Principles of Communication - Public Speaking Page 3 You “adapt” your presentation to meet the needs, interests, and background of the audience.

4. 5.3 Audiences Sometimes your presentation is informal, but other times a proposal or sales presentation is needed… formal. 2/6/2015 Principles of Communication - Public Speaking Page 4 Sales presentations are most successful in the long term when they: Establish client relationshipsFocus on benefits not features Consider client needsUse effective closings Listen to and welcome clients’ participation

5. 5.3 Audiences Identify the common division of audiences… 1.Experts: These are the people who know the theory and the product inside and out. 2.Technicians: These are the people who build, operate, maintain, and repair the stuff that the experts design and theorize about. 3.Executives: These are the people who make business, economic, administrative, legal, governmental or political decisions on the stuff that the experts and technicians work with. 4.Non-specialists: These readers have the least technical knowledge of all. 2/6/2015 Principles of Communication - Public Speaking Page 5

6. 5.4 Audience Analysis Knowing the common division of audiences is important, but it is not the end. Consider the following… What is the background knowledge, experience, and training history of the audience? What are the needs and interests of the audience? What are any other demographic characteristics? Age? Religion? Location? 2/6/2015 Principles of Communication - Public Speaking Page 6

7. 5.4 Audience Analysis Audience analysis is the collection of information about an audience and determining the characteristics that would affect their participation. More than one audience Format the presentation for general audiences, and then add headings and section introductions to alert your audience about how to use your report. Wide variability in an audience Again, format for general audiences, and then put the supplemental information in appendixes or insert cross-references to beginners' books. 2/6/2015 Principles of Communication - Public Speaking Page 7

8. 5.5 Guidelines for Planning Use the following considerations during your planning process… 2/6/2015 Principles of Communication - Public Speaking Page 8

9. 5.5 Guidelines for Planning Review the three tables on pages 64 to 65 for ideas on different techniques for presenting a speech. 2/6/2015 Principles of Communication - Public Speaking Page 9

10. 5.5 Guidelines for Planning 2/6/2015 Principles of Communication - Public Speaking Page 10

11. Anecdote Tell a story or relate an incident relevant to the topic… 2/6/2015 Principles of Communication - Public Speaking Page 11 Don’t generalize (too much) Don’t judge Perception is everything…….

12. Analogy A comparison between two things (can be figurative or literal) 2/6/2015 Principles of Communication - Public Speaking Page 12

13. 5.6 Audience Adaptation Audience adaptation refers to the process of adjusting one's topic purpose language communication style in order to avoid offending or alienating members of the audience. 2/6/2015 Principles of Communication - Public Speaking Page 13

14. 5.6 Audience Adaptation 2/6/2015 Principles of Communication - Public Speaking Page 14 Add information readers need to understand your presentation. Omit information your audience does not need. Change the level of the information if necessary. Add examples to help the audience understand. Change the level of your examples. Change the organization of your information. Strengthen transitions… the connections between the main sections of your presentation. Prepare stronger introductions for the presentation and individual sections.

15. 10.7 Persuasive Strategies Credibility is the persuasive force that comes from the audience’s belief in and respect for the speaker. Demonstrate Your Competence Earn the Trust of Your Audience Emphasize Your Similarity to the Audience Aristotle crafted a study of ‘persuasion’ called “The Rhetoric” 2/6/2015 Principles of Communication - Public Speaking Page 15

16. Maximise your Credibility Credibility is the persuasive force that comes from the audience’s: 2/6/2015 Principles of Communication - Public Speaking Page 16 Belief Respect Demonstrate your competence most influential when QUALIFIED on the SUBJECT + Earn the Trust most important ingredient of TRUST is HONESTY Emphasize your Similarity most influential if similar ATTITUDES & BEHAVIOURS

17. 5.8 Public Speaking and Self-Confidence Confidence is that innate quality in us that gives us the ability to make decisions without worrying that we might be wrong. 2/6/2015 Principles of Communication - Public Speaking Page 17 Self-confidence builds belief, faith and trust in our own capabilities and makes us sure of ourselves.

18. 5.8 Public Speaking and Self-Confidence The following are simple tips for gaining self- confidence in a speech: 2/6/2015 Principles of Communication - Public Speaking Page 18 1.Smile 2.Make eye contact 3.Change your inner voice 4.Forget other people’s standards 5.Make the most of your appearance

19. 6.Pray or meditate briefly… (center yourself) 7.Reframe 8.Find the next step 9.Speak slowly 10.Contribute something 2/6/2015 Principles of Communication - Public Speaking Page 19 5.8 Public Speaking and Self-Confidence The following are simple tips for gaining self- confidence in a speech:

20. 5.9 Sample Persuasive Presentation The sample presentation on pages 69 to 73 demonstrates most of the persuasive principles covered in this chapter as well as the general guidelines about speaking to an audience. 2/6/2015 Principles of Communication - Public Speaking Page 20

21. Lessons from Jobs Set the theme Make your theme clear and consistent Provide the Outline (open and close each section) Demonstrate Enthusiasm (Wow!) Make numbers meaningful Give ‘em a show Rehearse, rehearse, rehearse Oh! and ONE MORE THING……… 2/6/2015 Principles of Communication - Public Speaking Page 21

22. BREAK! Now, take a 30-minute break and then return to the class to work on your assignment. Enjoy! Take a break! 2/6/2015 Principles of Communication - Public Speaking Page 22

23. Handout Review You will now be given a handout with comprehension questions. Use the book and the notes you’ve taken to answer the questions as best as possible. You have 45-minutes to complete the handouts and return them to the instructor at the end of class. 2/6/2015 Principles of Communication - Public Speaking Page 23

24. Case Study Review Take 15-minutes to compare your case study summaries with a partner and create a revised idea to present. 2/6/2015 Principles of Communication - Public Speaking Page 24