1. Patron Driven Acquisition and STM Content ALA Midwinter 2011 Matt Barnes Vice President Academic Sales mbarnes@ebrary.com

2. Brief Background ebrary provides preview access to ebook titles of a library’s choice. Purchases are triggered based on usage. Pilot version: Sept. 2009 to Sept. 2010 Product version: Launched October 15 th Generic PDA Process Non-owned titles selected Free MARC records Provided Titles enabled on Library ‘channel’ Patrons ‘trigger’ some titles Library is invoiced for triggered titles

3. Discussion Question 1 What has been the scale of PDA in the sciences in research libraries?

4. STM Sales Overall – FY10

5. PDA Title Selection vs Purchases STM accounted for 30% of what selectors added to their PDA pilot program STM accounted for 26% of what Patrons ‘triggered’ during ebrary’s PDA pilot

6. PDA Title Selection vs Purchase STM accounted for 31% of what selectors added to their product PDA program STM accounted for 20% of what Patrons have ‘triggered’ thus far with ebrary’s product PDA

7. Discussion Question 2 Has PDA affected sales of books in the sciences?

8. PDA as a % of Sales Pilot PDA was purposely limited Product PDA only available since Oct 15 th However… PDA equaled 8 percent of FY10 perpetual title revenue

9. ebrary customer survey Jan 2010 Content Selection 80% view PDA as fitting in the CD strategy. Few believe it will replace selectors 50% (75% ARL) want PDA integrated with book vendor Most libraries plan to start with 10 to 20 percent of their budget

10. PDA Popularity Contest BISAC % of PDA Purchases BUSINESS & ECONOMICS13.14% PSYCHOLOGY8.86% SOCIAL SCIENCE8.76% POLITICAL SCIENCE7.43% SCIENCE7.28% MEDICAL5.98% COMPUTERS5.03% HISTORY4.83% EDUCATION4.63% RELIGION4.08% TECHNOLOGY3.96% LANGUAGE ARTS & DISCIPLINES3.75% LITERARY CRITICISM3.72% PHILOSOPHY3.05% MATHEMATICS2.75%

11. Discussion Question 3 Have libraries been selecting one format (print/electronic) over another? Or a combination of both?

12. Ebook Adoption Survey: Over 50% of patrons often or very often prefer ebooks to print books

13. Discussion Question 4 Will PDA influence scholarly publishing in the sciences in the future?

14. Ebrary customer survey Jan 2010 Key Drivers 70% (80% ARL): Putting more content in front of patrons 30% (20% ARL): Cost savings 30% (43% ARL): Saving selector time

15. Questions Publishers: Leslie Lees Vice President Content Development leslie@ebrary.com Libraries: Matt Barnes Vice President Academic Sales mbarnes@ebrary.com