1. THE ROAD TO VICTOR Y The Great State of Florida

2. Floridians at a Glance Population of 19.5 million By race: 78% White 23.2% Latino or Hispanic 16.6% African American Registered voters: 11.7 million Registered Democrats: 39% Registered Republicans: 35% Sources: U.S. Census Bureau http://quickfacts.census.gov/qfd/states/12000.htmlhttp://quickfacts.census.gov/qfd/states/12000.html Florida Division of Elections http://election.dos.state.fl.us/nvra/affiliation.asphttp://election.dos.state.fl.us/nvra/affiliation.asp

3. Growing Population The state’s population increased by 2,818,932 or 17.6% to 18,801,310 in 2010. “Florida is less than 100,000 newcomers away from surpassing New York as the third most populous state in the nation, a milestone demographers say could be reached as early as 2014, according to newly released data.” (Reuters) Sources: About.com http://usgovinfo.about.com/od/thepoliticalsystem/a/2012-Electoral-Votes-By-State.htmhttp://usgovinfo.about.com/od/thepoliticalsystem/a/2012-Electoral-Votes-By-State.htm http://www.reuters.com/article/2013/12/30/us-usa-census-florida-idUSBRE9BT0MK20131230

4. At Stake Number of electoral votes at stake: 29 Florida is in the Top 5 when it comes to the most electoral votes in play. 1. California – 53 2. Texas – 36 3. New York – 29 4. Florida – 29 5. Pennsylvania – 18

5. Voting History In the last 10 presidential elections, Republicans have won 6 and Democrats have won 4 contests. But the vote has been trending the Democratic way. 1976 – Democrat 1980 – Republican 1984 – Republican 1988 – Republican 1992 – Republican 1996 – Democrat 2000 – Republican 2004 - Republican 2008 – Democrat 2012 – Democrat Source: http://www.270towin.com/states/Floridahttp://www.270towin.com/states/Florida

6. Unemployment The employment situation in Florida has improved over the past year. In January 2013, the unemployment rate was 7.9%. In December 2013, the unemployment rate improved to 6.3%. The national unemployment rate at that time was 6.7%. Source: U.S. Department of Labor http://www.bls.gov/eag/eag.fl.htmhttp://www.bls.gov/eag/eag.fl.htm

7. Industry: Tourism With 87.3 million visitors in 2011 (a record number), Florida is the top travel destination in the world. The tourism industry has an economic impact of $67 billion on Florida’s economy. Source: State of Florida http://www.stateofflorida.com/Portal/DesktopDefault.aspx?tabid=95http://www.stateofflorida.com/Portal/DesktopDefault.aspx?tabid=95

8. Industry: International Trade 40% of all U.S. exports to Latin and South America pass through Florida. Source: State of Florida http://www.stateofflorida.com/Portal/DesktopDefault.aspx?tabid=95http://www.stateofflorida.com/Portal/DesktopDefault.aspx?tabid=95

9. Industry: Space Exploration The space industry represents $4.1 billion of the state's economy. The average annual wage of aerospace workers is approximately $67,000. The number employed at Kennedy Space Center (KSC) alone is 13,000 and Florida ranks 4th among the states in overall aerospace employment with 33,000 jobs. Source: State of Florida http://www.stateofflorida.com/Portal/DesktopDefault.aspx?tabid=95http://www.stateofflorida.com/Portal/DesktopDefault.aspx?tabid=95

10. Industry: Agriculture Florida leads the southeast in farm income. Florida produces about 67% of the U.S. oranges and accounts for about 40% of the world's orange juice supply. Source: State of Florida http://www.stateofflorida.com/Portal/DesktopDefault.aspx?tabid=95http://www.stateofflorida.com/Portal/DesktopDefault.aspx?tabid=95

11. Other Important Information According to fedstats.gov, the estimated population of people 65 and older in Florida is 3,037,074 or 16.8% of Florida’s total population. South Florida has a large Jewish population and a large Spanish speaking population. Source: Wiki Answers http://wiki.answers.com/Q/What_is_the_senior_citizen_population_in_Florida?#slide=3http://wiki.answers.com/Q/What_is_the_senior_citizen_population_in_Florida?#slide=3

12. Campaign Stops It is recommended that you maximize your time in Florida by spreading your campaign stops throughout the state. Therefore, you should campaign in the Panhandle: Tallahassee Central Florida: Orlando South Florida: Miami

13. Campaign Stop: Tallahassee We recommend that your first stop should be in the Florida Panhandle in Tallahassee, the state capital. Tallahassee has a population of almost 200,000. We recommend that you speak at Florida State University. Topic: Education

14. Campaign Stop: Orlando We recommend that your second stop should be in Central Florida in Orlando, a popular tourist destination. Orlando has a population of 250,000. Orlando is home to Disney World, Universal Studios, SeaWorld, and LEGOLAND. Topic: Tourism

15. Campaign Stop: Miami We recommend that your final stop should be in South Florida in Miami. Miami has a population of 415,000. South Florida has a large senior citizen population. Topic: Social Security, Medicare, health care

16. Other Possibilities South Florida also has a large Jewish and Hispanic population. You may want to hold other events and speak about issues that are important to those voters, such as U.S. foreign policy in regards to Israel or immigration policies. It also is recommended that you hold fundraisers in addition to your campaign stops.