1. AUTOMOTIVE ADVERTISING Jon Swallen TNS Media Intelligence

2. Please step into my time machine

3. Travel back to Sept. 6, 2007 TVB Forecast Conf.

4. Jon Swallen TVB Forecast Conference September 6, 2007 “The auto category has been a bloody mess since the middle of 2005.” I Said To You….

5. Jon Swallen TVB Forecast Conference September 6, 2007 “We keep thinking it can’t get worse but there are no indications a corner has been turned.”

6. We still haven’t found that corner.

7. But we did find a cliff.

8. $10 Billion of Lost Ad Spend In 5 Years -3.7% -6.1% -7.3% $20.2 $19.4 $18.2 $16.9 $14.3 Source: TNS Media Intelligence -15.7% $9.8 -31.3%

9. All Segments Are In Decline Source: TNS Media Intelligence Index of Total Ad Spend (2004=100) Segment2004200620082009 (e) Factory100927761 Dealer Association100946127 Local Dealers100866439 Total Category100907149 -20% -57% -40% -31% H1 ‘09

10. Where Did The Money Go? Nat’l TV 28% Spot TV 26% Newsp 26% Other 16% Web 4%

11. Where Did The Money Go? Nat’l TV 28% Spot TV 26% Newsp 26% Other 16% Web 4% Nat’l TV 38% Spot TV 18% Newsp 23% Other 13% Web 7%

12. Spot TV Is Losing Share Of Spend… $1.72 $5.2$4.7$5.1$4.6$3.7 Source: TNS Media Intelligence 25.5% Share 24.4% Share 27.7% Share 27.2% Share 26.1% Share $1.8 -7.9% +6.4% -9.2% -19.1% -50.5% 18.8% Share

13. …As All Segments Pulled Back In H1 ‘09 Source: TNS Media Intelligence - $423 million - $303 million - $179 million

14. Automotive Cutbacks On Spot TV H1 2009 vs H1 2008 Source: TNS Media Intelligence -68% -27% -42% -52% -70% -52% -$26 -$82 -$21 -$77 -$55 -$66

15. Automotive Cutbacks On Spot TV H1 2009 vs H1 2008 Source: TNS Media Intelligence -68% -27% -42% -52% -70% -52%

16. Large Markets Have Suffered The Most Source: TNS Media Intelligence % Change In Spot TV Automotive Ad Spend H1 ’ 09 vs. H1 ’ 08 DMA 1-10 DMA 11-25 DMA 26-50 DMA 51-75 DMA 76-100 -55.0%-49.7%-46.6%-44.6%-38.4%

17. Cash For Clunkers Program Weekly # of :30 Ads Aired By Auto Advertisers May- June 7/67/137/207/278/38/10 National TV9,0569,85110,27111,3927,3027,3667,963 Spot TV (101 DMAs) 133,31374,834146,121202,223160,67688,933135,372 * Includes Factory, Dealer Association and Local Dealers Source: TNS Media Intelligence

18. Key Indicators To Track New vehicle sales

19. Key Indicators To Track New vehicle sales Model introductions and redesigns

20. Key Indicators To Track New vehicle sales Model introductions and redesigns Ad spend per vehicle sold

21. Sources: TNS Media Intelligence; Wards AutoInfo Bank Index of New Vehicle Sales and Ad Spend (2004=100) 20042006200720082009 (e) New Vehicle Sales 10098957851 Ad Spend Per Vehicle Sold 10097889195 Ad Spend vs. Unit Sales

22. Key Indicators To Track New vehicle sales Model introductions and redesigns Ad spend per vehicle sold Dealership closings (GM, Chrysler)

23. AUTOMOTIVE ADVERTISING