1. Beam Precision Optics Alex Pagliuca Mike Fiorini Brendan Sullivan Cristina Lane

2. Company Overview/Executive Summary Beam Precision Optics was founded in 1980 by Robert and Mark Pagliuca originally started in his basement and years later moved to an office in North Billerica They specialize in high tech optics for multiple companies including Nasa BPO is a family owned business and currently has no marketing plan, we plan to implement one to drastically increase business for Mark and his company

3. Company Description Beam Precision Optics has typically marketed through only word of mouth, our marketing plan will be designed to change that Companies in the past have subcontracted Beam Precision Optics by emailing a print to Mark Mark will then Quote and Size the print. He will send back information on the cost of the lense and await confirmation.

4. Strategic Focus Beam Precision Optics currently is only subcontracted on a need only basis, Mark does not market directly in any way Being that the company only does business to business development, BPO needs to develop a database for relationship marketing and repeat customers Their focus needs to be on the types of businesses that require these optics such as; Jml, Lommonix, Flir Sytems, General Scanning.

5. SWOT Analysis Strengths: Family owned Business – Done By Humans Been around for over 20 years Weaknesses: Can’t handle a massive loud with fast turnover (no factory) Location