1. One Of A Kind Weddings
Sara Demetrakis

2. Project Summary I am the owner of a wedding planning business
Ran by family
One of a kind weddings. You can do whatever you want to make your wedding your own and something everyone will remember.

3. Business Plan
One of a Kind Weddings is located in New York City. The purpose of One of a Kind Weddings is to make your wedding fun and unforgettable. You can dance down the aisle, have fun games at your reception, and take pictures in a photo booth. The staff consists of family and is a family owned business. It is this way because I know I can trust my family and my family is creative and funny. My competition is Fun Weddings and Weddings RUS

4. Vision and Mission Statements
Vision- To create a safe, but fun one of a kind wedding for those who don’t want just a typical wedding. To create a day that not only the husband and wife will always remember, but also all of the guests. And for those guests to want a wedding just as spectacular.
Mission- The purpose of this business is to provide the opportunity for couples to have their own one of a kind wedding. For those who aren’t serious enough for a typical wedding, to spice it up a little bit. So couples can create memories that they will never want to forget.

5. Long Term and Short Term Goals
Be the most successful “fun” wedding business
Be able to expand my employees to friends
Short Term-
Have steady business
Have my staff “pros” of what I want and how the weddings go and how to work everything

6. Section II
Market Analysis: I plan on making 21,000-50,000 as a wedding planner
Industry Trends:

7. Description of Total Market
Average customer is in their 20’s. They have a rich family background. They are trying to please everyone and have an idea of exactly what they want. They are easy going and willing to do anything to make their wedding fun and memorable.

8. Products, Services, Special Offers
Products: Key Chains from photo booth Flowers Disposable Cameras Catalog Orders Mints- Flavored Gifts for Bridesmaids and Groomsmen Gifts for Couple
Services:
Weddings
Receptions
Special Offers:
Have the Reception in our building and you get 100 key chains for free.
Have one of your guests book a wedding and get 25% off renting.

9. Pricing Total= 27,750 Fee for planner- up to $5,000 •Church Fee: $500
•Reception Site Rental: $5, Plus however much
•Food: $80/plate x 100 = $8, the dress, tux, ring, etc. costs
•Photographer: $2,000
•DJ or Band: $1,500
•Flowers: $750
•Cake: $500
•Dress/Tux: $500
•Open Bar: $3,500
Total= 27,750

10. Marketing and Overall Strategy
Magazines
Commercials
Bill Boards
Business Card
My overall strategy is to have good establishment, good ratings, good customer service , financial stability, and partnerships.

11. Sales Revenue
I plan to plan one wedding a month. Each wedding will cost about $28,000. There is nothing that can be returned so I plan to make $336,000 a year. If anything were to go wrong they would get 25% discount back for our lack of making their day what they wanted. That is $7,000 off of each wedding. If I plan on having one wedding per month than that is $84,000. If this were to happen for each month, in one year I would make $252,000.

12. Method of Service Special Offers
Area when you walk in to buy things or preview them

13. Management Me Top Manager Manager Manager Planner Front Desk
Assistant Manager
Planner
Works at the Shop

14. Drawing Down Stairs to Reception Area Reception Area My Office
Front Desk and Lobby
Entrance
Store

15. Hours Of Operation Monday Thru Friday : 9 am – 5 pm
Saturday : 11 am – 4 pm
Sunday : Closed

16. Operating Procedures
Everyone is to be on time and ready at 9 am. Its important to be there on time and ready for any customers and if the couple were to come in. Front desk takes care of the bills and anything to do with money. The person that takes the calls with be at the front desk also and also doing anything I need for them to do. Managers manage the hours and if anyone needs help while I am with a customer. The planners are to assist me and contact whomever needed to make sure the couple has everything they need for their special day.

17. Example Of What We Can Do