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Published byMargaret Flowers Modified over 9 years ago
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Taking Your Idea to Annapolis Developing Effective Advocacy Campaigns
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What is grassroots advocacy? Grassroots advocacy is the concerted effort of people coming together to work on an issue that concerns us, putting our concerns into action, and creating a positive change. Grassroots advocacy includes people from a variety of groups interested in achieving the same goal.
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Elements of an Effective Advocacy Campaign Supporters Partners Media Research Understanding of potential opposition Communication
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Supporters and Partners Identify other people or groups who agree with your plan; look for support in your community and among other advocacy groups.
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Media Messages Press releases Newsletters Email / Action Alerts Local TV news Letters to the Editor Flyers
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Research Find background information from a reliable source. What laws or policies apply? Why does the problem exist? Is the policy outdated? Is the concept new? What statistical data supports ( or detracts from) my goal?
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Opposition What groups oppose my idea? Why? How can we effectively rebut the opposition?
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Communication Be able to explain your position clearly and concisely; if you are testifying before a committee, you may have no more than three minutes to make your case. Written communications should state your position, should contain data and resources, and must be signed by an individual.
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The Arc of Maryland 49 Old Solomons Island Rd., Suite 205 Annapolis, MD 21401 410-571-9320 www.Thearcmd.org www.endthewaitnow.com
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