1. Social Considerations 2E-01-P310-EP

2. Describe the importance of identifying audiences which require specific, unique communication efforts Analyze and address unfamiliar social and cultural considerations Apply techniques for identifying and addressing unfamiliar audiences and target populations Describe the process of communication Social Considerations Objectives 2E-02-P310-EP

3. The United States of America … a country with identifiable cultural regions Tools for understanding an unfamiliar community or culture Local values Regional variations in values and priorities Social Considerations Introduction 2E-03-P310-EP

4. Approaching the hard to reach Making the connection Observation...a fire prevention tool Watch body language Listen for core concerns Social Considerations Introduction 2E-04-P310-EP

5. Side Notes Understand, respect Be sincere and not condescending Don’t assume backgrounds of people 2E-05-P310-EP

6. Side Notes Consider points of view Environmental Opinions of air tanker costs Be non-judgmental 2E-06-P310-EP

7. Side Notes Use the opportunity to understand the point of view Allows for better communication 2E-07-P310-EP

8. Be thinking about unique cultures in your area and how you would communicate and interact with them Social Considerations The U.S.A. 2E-08-P310-EP

9. Help people understand concepts that may be new to them Often, audiences will have different cultures and life- styles The Team must focus on the uniqueness of the group Social Considerations Effective Communications 2E-09-P310-EP

10. Social Considerations Cultural Regions Have Three Things In Common Not willing to respond if you don’t show interest Remote areas solve their own problems their way Social differences in attitudes – grazing rights 2E-010-P310-EP

11. Side Note Respect people’s sense of place and be observant Sense of home is vital 2E-011-P310-EP

12. Tools for Understanding Unfamiliar Communities and Cultures 2E-012-P310-EP

13. Tools for Understanding Demographics Age Ethnicity Family composition Geographics Population dispersion Barriers/natural boundaries Research and local papers 2E-013-P310-EP

14. Tools for Understanding Pyramid of human needs Adoption process Communications process 2E-14-P310-EP

15. Classification of Human Needs Esteem Physiological Safety Social Self Actualization 2E-15-P310-EP

16. Adoption Process 2E-16-P310-EP

17. 2E-17-P310-EP Communication Process

18. Current Studies Receiver believes a local trusted source Knowledgeable and trustworthy FPET is often a good third party media 2E-018-P310-EP

19. Measuring Feedback Follow-up requests Media interest Locals retelling the message Social Media interest 2E-019-P310-EP

20. Local Values  Before you go …  Find out how your arrival is being announced to others on the ground  Learn all you can about the cultural aspects of the area 2E-20-P310-EP

21. Local Values  When you arrive, find out about …  Different audiences that exist in the area  Cultural diversity concerns  Relationships between groups  Who the opinion leaders are  Other local issues 2E-21-P310-EP

22.  Meet with …  PAO(s), agency cooperators, and others  Opinion leaders or representatives of each target audience  Check the uniform policy 2E-22-P310-EP Local Values

23.  Enlist opinion leaders or representatives to …  Help design and word new prevention products  Arrange and attend meetings with you  Introduce you to influential contacts 2E-23-P310-EP Local Values

24.  Take advantage of local gatherings …  Find out what’s going on  Attend events – Mescalero Cultural Days  Ensure host is part of the process – helps build partnerships 2E-24-P310-EP

25. Local Values  Show you care about your hosts...  Respect their cultural rules – Zuni example  Be prepared for some surprises 2E-25-P310-EP

26. Local Values  Prevention handouts …  Use existing materials when you can  Target new materials to the area  Logos or no logos?  Language translations  Use the Internet/Social media 2E-26-P310-EP

27. Local Values  Privacy …  Respect people’s desire for privacy  Encourage representatives from interest groups  Example – Mescalero visits with prevention technicians 2E-27-P310-EP

28. Hard-to-Reach Groups  Reaching The Hard To Reach… 2E-28-P310-EP

29. Hard-to-Reach Groups  Conduct market research  Use statistics  Consider cultural factors  Meet your audience face to face 2E-29-P310-EP

30. Hard-to-Reach Groups  Respect your audience  Treat their problems respectfully  Piggyback to existing programs  Use a variety of materials 2E-30-P310-EP

31. Hard-to-Reach Groups  Give something away  Use learning by doing  Hold them accountable  Let activists do their thing 2E-31-P310-EP

32. Hard-to-Reach Groups  Use peer educators  Get commitment  Remain available  Form partnerships 2E-32-P310-EP

33. Hard-to-Reach Groups  Use volunteers  Use community service groups for outreach, ex. faith- based organizations  Find budget money creatively  Promote change 2E-33-P310-EP

34. Making the Connection  Before your meetings …  Establish objectives  Find out what they want  Identify the pressure points  Look for a compromise  Be observant 2E-34-P310-EP

35. Exercise  Communicating efficiently avoids confusion and saves time. Never underestimate the value of the five W’s in efficient communications. 2E-35-P310-EP

36. Decide …  What you want to say?  Who you want to say it to?  When it is best said?  Where it should be said?  Why it needs saying and, of course …  How to do it? 2E-36-P310-EP

37. Describe the importance of identifying audiences which require specific, unique communication efforts Analyze and address unfamiliar social and cultural considerations Apply techniques for identifying and addressing unfamiliar audiences and target population Describe the process of communication Social Considerations Summary and Review Lesson Objectives 2E-37-P310-EP