1. McGraw-Hill©Stephen E. Lucas 2001 All rights reserved. CHAPTER ONE Speaking in Public Chapter Objectives After reading this chapter, students should be able to: 1.1. Explain the value of a course in public speaking. 2. 2. Identify the major similarities and differences between public speaking and everyday 3. conversation. 3. 3. Explain why a certain amount of nervousness is normal—even desirable— for a 4. public speaker. 4. 4. Discuss methods of controlling nervousness and of making it work for, rather than 5. against, a speaker. 5.5. Identify the basic elements of the speech communication process. 6. 6. Explain how the cultural diversity of today’s world can influence public speaking 7. situations. 7. 7. Define ethnocentrism and explain why public speakers need to avoid it when 8. addressing audiences of diverse racial, ethnic, or cultural background.

2. McGraw-Hill©Stephen E. Lucas 2001 All rights reserved. Reducing Anxiety Acquire speaking experience Prepare, prepare, prepare Think positively Use the power of visualization Know that most nervousness is not visible Don’t expect perfection

3. McGraw-Hill©Stephen E. Lucas 2001 All rights reserved. Mrs. Sumrall’s Preferred SPEECH OUTLINE I.Introduction A. Attention-Getter (or Hook) B. Preface (includes Central Idea) 1. Today I will (inform, persuade, entertain) you... 2. I will do this in ? steps: ______, ______, ______, and etc. or I will discuss ______, ______, and _______. II.Body A. 1st Point or Step 1. Sub-point (choose to discuss step in detail) or (choose to give an example or evidence to support your point) 2. Sub-point (choose to continue to discuss step in detail) or (choose to give an example or evidence to support your point) B. 2nd Point or Step 1. Sub-point (choose to discuss step in detail) or (choose to give an example or evidence to support your point) 2. Sub-point (choose to continue to discuss step in detail) or (choose to give an example or evidence to support your point) III.Conclusion A. Restate (includes Central Idea) 1. Today I will (inform, persuade, entertain) you... 2. I will do this in ? steps: ______, ______, ______, and etc. or I will discuss ______, ______, and _______. B. Memorable Statement

4. McGraw-Hill©Stephen E. Lucas 2001 All rights reserved. Ethnocentrism The belief that one’s own group or culture is superior to all other groups or cultures.