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Socials 10. Bias (general definition):  To be or to show prejudice towards others.  Personal opinion either for or against a group, race, or creed.

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Presentation on theme: "Socials 10. Bias (general definition):  To be or to show prejudice towards others.  Personal opinion either for or against a group, race, or creed."— Presentation transcript:

1 Socials 10

2 Bias (general definition):  To be or to show prejudice towards others.  Personal opinion either for or against a group, race, or creed. Example: As a Canucks fan, you want the Bruins to lose every game this season.

3 Some Types of Bias  Economic: When People/Government interpret a law in their favor for economic reasons.  Cultural: interpreting and judging something in terms of one's own culture.  Sensationalist: emphasizing, distorting, or fabricating exceptional news to boost commercial ratings.  Funding: in scientific studies.

4 What is Media Bias?  the bias of journalists and news producers within the mass media, in the selection of which events and stories are reported and how they are covered.  it has been a feature of the mass media since its birth with the invention of the printing press.

5 “There are two sides to every story...” How does Media Bias happen?  Bias by Commission- passing along facts that support one side of an argument and not the other  Bias by Omission- leaving out facts  Bias by Story Selection- the stories chosen  Bias by Placement- placing news stories in a way that highlights a certain viewpoint  Bias by Selection of Sources- using sources that support your viewpoint more than the other.

6 Example: Political Bias

7 What isn’t Media Bias?  Editorials or opinion columns  Stories or statements that make the one side look bad, but are accurate  Non-policy stories on a specific event that don't have to be balanced

8 Activity Time! “Bias in the News” pg.98-99 in Horizons. 1. Read the intro as a class. 2. Individually read the two accounts. 3. Complete questions #1-5.


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