1. Chapter 8.1 The Formation of Public Opinion

2. The Top Five Movies of All Time Citizen Kane (1941) Casablanca (1942) The Godfather (1972) Gone with the Wind (1939) Lawrence of Arabia (1962)

3. Top Five Musical Artists of All Time The Beatles Elvis Presley Madonna Michael Jackson Elton John

4. What is Public Opinion? Activity: –List the top five movies of all time. –List the top five musical artists of all time. Personal Opinion: (Not Shared) –Broccoli –Lakers –Cold Weather Public Opinion: (Shared) –Those attitudes held by a significant number of people on matters of government and politics. There are very few matters in which everyone thinks alike.

5. Factors That Shape Public Opinion Political opinions are shaped over a lifetime through a complex process. The Family The School Opinion Leaders –Rush Limbaugh –Oprah Winfrey The Mass Media A Mix of Factors