2. How Much Do I Remember? Are you ready to play.....

3. A: Consumers B: Sports 1. A source of diversion engaged in for pleasure D: Sports Intermediary C: Sports Agent

4. D: Sports Intermediary A: Sports Marketing C: Sports Agent B: Sports 2. Organization that markets an event

5. D: Marketing THRU Sports A: Sports Marketing C: Marketing OF Sports B: Sports 3. Marketing Principles used to market a team

6. D: Consumers A: Borrowed Equity C: Producers B: Exchanges 4. Using the appeal of an event to market a product

7. D: Exchange A: Producer C: Customer B: Consumer 5. An individual that uses a product or service

8. D: Marketing THRU Sports A: Sports C: Marketing OF Sports B: Sports Marketing 6. Marketing of a non-sports product during a sporting event

9. D: Customer A: Producer C: Exchange B: Consumer 7. Transaction between a producer & consumer

10. D: Sports Intermediary A: Sports Agent C: Producers B: Sports 8. Intermediary that markets talent and determines an athlete’s worth in a market

11. D: Producers A: Customers C: Exchanges B: Consumers 9. An individual that supplies a product or service

12. D: Sports Agent A: Marketing OF Sports C: Sports Marketing B: Marketing Thru Sports 10. The application of marketing principles to sports and non- sports products through sports

13. A: TRUE B: FALSE 11. “People” is commonly referred to as the fifth “P” of Marketing

14. A: TRUE B: FALSE 12. Money is always used in marketing exchanges.

15. A: TRUE B: FALSE 13. Marketing efforts help to maintain reasonable prices.

16. A: TRUE B: FALSE 14. Marketing adds Utility to products and services.

17. 15. Which of the following is an example of a durable good? D: Hot Dog and Drink A: Event T-shirt C: NFL Game Ticket B: DirectTv NCAA

18. D: Place A: Product C: Planning B: Pricing 16. Which of the following is NOT part of the marketing mix?

19. D: All of the Above A: Marketing IN Sports C: Marketing OF Sports B: Marketing Thru Sports 17. Applying marketing principles to NON-SPORTS products or services during a sporting event is:

20. D: Promotion A: Place C: Planning B: Pricing 18. Which of the four P’s of marketing effects distribution and shipping of goods?

21. D: All of the above A: Free-agent C: More fans B: New coach 19. Which of the following is a reason a team would utilize marketing?

22. D: Fan A: Event C: Money B: Sponsor 20. What is the top element of an event triangle?

23. D: Fan A: Event C: Money B: Sponsor 21. What is the Bottom Right element of the Event Triangle?

24. D: Services A: Entertainment C: Money B: Goods 22. What is exchanged from the Bottom Left element to the Top element?

25. D: Entertainment A: Costs C: ROI B: Advertising 23. What is most likely to be exchanged from the Bottom Right element to the Top?

26. D: Exposure A: Merchandise C: Money B: Entertainment 24. What is exchanged from the Top element to the Bottom Left element?

27. D: sanctioning body A: agent C: sponsor B: media 25. A sports industry intermediary which is responsible for leveraging athlete’s worth or determining an athlete’s bargaining power is the _______________.

28. Answers

29. A: Consumers B: Sports 1. A source of diversion engaged in for pleasure D: Sports Intermediary C: Sports Agent

30. D: Sports Intermediary A: Sports Marketing C: Sports Agent B: Sports 2. Organization that markets an event

31. D: Marketing THRU Sports A: Sports Marketing C: Marketing OF Sports B: Sports 3. Marketing Principles used to market a team

32. D: Consumers A: Borrowed Equity C: Producers B: Exchanges 4. Using the appeal of an event to market a product

33. D: Exchange A: Producer C: Customer B: Consumer 5. An individual that uses a product or service

34. D: Marketing THRU Sports A: Sports C: Marketing OF Sports B: Sports Marketing 6. Marketing of a non-sports product during a sporting event

35. D: Customer A: Producer C: Exchange B: Consumer 7. Transaction between a producer & consumer

36. D: Sports Intermediary A: Sports Agent C: Producers B: Sports 8. Intermediary that markets talent and determines an athlete’s worth in a market

37. D: Producers A: Customers C: Exchanges B: Consumers 9. An individual that supplies a product or service

38. D: Sports Agent A: Marketing OF Sports C: Sports Marketing B: Marketing Thru Sports 10. The application of marketing principles to sports and non- sports products through sports

39. A: TRUE B: FALSE 11. “People” is commonly referred to as the fifth “P” of Marketing

40. A: TRUE B: FALSE 12. Money is always used in marketing exchanges.

41. A: TRUE B: FALSE 13. Marketing efforts help to maintain reasonable prices.

42. A: TRUE B: FALSE 14. Marketing adds Utility to products and services.

43. 15. Which of the following is an example of a durable good? D: Hot Dog and Drink A: Event T-shirt C: NFL Game Ticket B: DirectTv NCAA

44. D: Place A: Product C: Planning B: Pricing 16. Which of the following is NOT part of the marketing mix?

45. D: All of the Above A: Marketing IN Sports C: Marketing OF Sports B: Marketing Thru Sports 17. Applying marketing principles to NON-SPORTS products or services during a sporting event is:

46. D: Promotion A: Place C: Planning B: Pricing 18. Which of the four P’s of marketing effects distribution and shipping of goods?

47. D: All of the above A: Free-agent C: More fans B: New coach 19. Which of the following is a reason a team would utilize marketing?

48. D: Fan A: Event C: Money B: Sponsor 20. What is the top element of an event triangle?

49. D: Fan A: Event C: Money B: Sponsor 21. What is the Bottom Right element of the Event Triangle?

50. D: Services A: Entertainment C: Money B: Goods 22. What is exchanged from the Bottom Left element to the Top element?

51. D: Entertainment A: Costs C: ROI B: Advertising 23. What is most likely to be exchanged from the Bottom Right element to the Top?

52. D: Exposure A: Merchandise C: Money B: Entertainment 24. What is exchanged from the Top element to the Bottom Left element?

53. D: sanctioning body A: agent C: sponsor B: media 25. A sports industry intermediary which is responsible for leveraging athlete’s worth or determining an athlete’s bargaining power is the _______________.