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Published byIrma Fields Modified over 9 years ago
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Bowls: A Merton Perspective Doug Napier Greenspaces Manager
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The Script Background to bowls in Merton Bowls promotions in 2013 & 2104
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The context in 2012 8 Bowling Greens 7 managed by Greenspaces 1 self-managed Membership low & falling Income very low Savings pressures Canons Rec Dundonald Rec Haydons Road Rec John Innes Park Joseph Hood Rec Morden Rec Raynes Park SG Wimbledon Park
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The historical perspective Lost bowls venues Affected bowls venues Wimbledon x1 Morden x1 Mitcham x1 Wimbledon Park
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Re-uses of former greens VenueRe-use Cottenham ParkNursery play space Sir Joseph Hood PF Crazy golf course Tamworth RecChildren’s playground Wimbledon ParkPicnic area
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The Backdrop Savings target of £1 million Review of bowls undertaken Conclusion: Unsustainable Ratio of circa £1 income for £5 spend
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Club Membership @ 2012 Mitcham BC29 Wandgas BC10 Merton Park BC43 Merton BC27 Morden BC14 Raynes Park BC21 Wimbledon Park BC26 Total170
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The Proposition Council agenda: rationalisation of venues 1 venue closed at end of 2012 season Political sensitivities Self-management BC liaison group re-established in 2012 Consultation with clubs
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The Bowls Clubs’ Response BCs unwilling to self-manage Parks team’s maintenance & expertise cannot be matched Differential fee policy driving out-of- borough members away The Council does not promote the sport sufficiently
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Bowls Promotions 2013 & 2014 Engaged with Corporate Communications team Comms officer attends steering group meetings Small working group established between Comms & 2 leading clubs
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Website & other media Council magazine: My Merton Website: www.merton.gov.uk/bowls Twitter: @MertonBowlers http://twitter.com/Merton_Council YouTube: youtu.be/_PUZscFhPpg http://www.youtube.com/user/MertonCouncil Flickr: http://flickr.com/photos/mertoncouncil
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Merton Schools Bowls Competition June 2014
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Conclusions Increased local media profile Some club memberships still falling; some rising Savings still on the agenda Closures and/or self-management still on the agenda Marketing & promotions base now covered
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